RSS feeds : The Perks of Posting an RSS Channel on Your Website

If you are looking for new ways to drive traffic to your website then you should think seriously about posting an RSS channel. There are a lot of perks to integrating RSS into your site.

One of the greatest perks of an RSS channel is that it provides free, fresh content to your site on a regular basis. Not everyone has the time to upload their website on a daily basis. Many people don't even have time to update on a weekly or monthly basis. By adding an RSS channel to your site your content is updated frequently with new content-sometimes as often as several times a day.

The way that an RSS channel works is that you can choose tags or keywords related to your company and each time content with these tags or keywords is published on the Web it is automatically added to the RSS feed on your site. Therefore, you are constantly updating your site with new content that is relevant to your site and interesting to your readers.

Additionally, search engines give higher rankings to websites that update their content frequently. By posting an RSS channel on your site you will be making your site more search engine friendly, driving more traffic to your site.

Latest news about RSS feeds

RSS Education Center
The RSS learning center is designed to assist new RSS users, as well as experienced users, in adopting the RSS technology in a meaningful way. The RSS Education Center includes educational articles, video tutorials, RSS tools, and support resources, all in an easy-to-navigate section of the FeedForAll website. The RSS Education Center is designed to teach the intricacies of RSS feeds and podcasting, in simple and easy-to-understand terms. NotePage, Inc. has always been proactive about RSS education, and assembling these resources in an easy-to-use learning center made sense to further the adoption of RSS and Podcasting. The resource is freely available to all, and can be accessed at RSS Education Center
RSS Specifications Thu, 11 Mar 2010 09:00:00 -0500

Unleash RSS Marketing in Japan
Just got word from my Japaneese publisher that Unleash the Marketing & Publishing Power of RSS is scheduled to be released in Japan in print end of July. It's great to finally go international:) Japan is getting the short 2007 edition of the book ... and yes, the longer US 2007 edition is still being written, unfortunatelly. I can't believe how many times I've postoped it already. Actually, I'm quite ashamed of it. But, I do believe it will be worth the wait. I also wanted to thank Geoff Livingston for putting Unleash the Marketing & Publishing Power of RSS on his list of 25+ Great New Media Books. Geoff, thanks for the extra motivation to help me finish the 2007 edition:) How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.
marketingstudies.net Thu, 11 Mar 2010 09:00:00 -0500

How Google's Acquisition of FeedBurner Will Change RSS Marketing
While the original plan for the RSS Diary blog was leaving on hiatus until the 2007 edition of the RSS Marketing e-book is done, the FeedBurner acquisition by Google is a story just to important to pass up ... especially all the implications it might bring into the world of RSS Advertising, and RSS Marketing as a whole as well. So, yes. FeedBurner, a leading RSS metrics and RSS advertising company was just acquired by Google. Finally confirmed after weeks of speculation. I won't go into the details of the acquisition, as you can read more about it at the FeedBurner blog and just by following the news at Google News. Here, we'll take a look at the implications this brings to the world of RSS Marketing. Just my predictions of course:) 1. RSS Metrics Will Finally Become Integrated With Web Metrics In my book, all marketing/communications channels should be judged using the same metrics, such as conversions, cost-per-order, cost-per-subscriber, sales etc. Although you could already do all of this with RSS, it required some tinkering. But, as FeedBurner gets assimilated into Google Analytics, tracking the key marketing metrics should become a breeze, giving everyone access to crucial internet optimization data. 2. RSS Metrics Moving Closer to the Mainstream With RSS Metrics being integrated directly into Google Analytics (which I'm sure will happen very soon), marketers might finally start actually measuring their RSS feeds. Means better RSS Marketing, finally. 3. RSS Advertising Going CPC Although FeedBurner is cautions to provide any details about how their CPM pricing model might change with the integration of their ad services into Google, I'm quite certain that RSS advertising will move the way of cost-per-click. Means less revenues for RSS feed publishers, but better ROI for you, the advertiser. 4. RSS Advertising Moving Closer to the Mainstream RSS Advertising will finally reach the mainstream, utilizing Google's massive advertiser database. Prices will go up, and RSS content monetization will again start becoming the talk at industry events. On the plus side, it also means Google will be able to attract more RSS feed publishers, meaning more RSS ad inventory for you. Your RSS advertising reach potential is about to explode, finally enabling you to reach the masses using RSS Advertising. 5. Trouble for Other RSS Advertising Companies I love Pheedo, another leading RSS Metrics and RSS Advertising company, but the FeedBurner acquisition makes me wonder what's in store for them as Google starts pushing RSS advertising to their massive database of advertisers, especially as part of an integrated online advertising service. It's certainly not the end of other RSS Advertising companies, but they might all soon see themselves transforming from RSS ad networks to RSS media planning & buying consultants. Which would be a shame, especially considering the advancements in RSS Advertising developed by Pheedo. 6. Better Targeting for Google AdWords Advertisers (We Wish!) Advertiser demand seems to be growing quicker than the inventory offered by Google. The obvious choice for Google (in addition of course to increasing ad inventory through additional reach, media expansion through the content network, and expansion to new ad channels, like RSS and banner inventories) is to offer better targeting, for a premium price. As a marketer, I clearly want to place my ads in front of the most relevant prospects. Keyword targeting is OK, but adding behavioral on top of that introduces another filtering element to my media planning, enabling me to really pin-point the users I want to see my ads. How about displaying search ads only to people who have already visited my website, but haven't made a purchase? Google AdWords and Google Analytics integration could offer exactly this. How about displaying search ads only to people that respond to marketing content banners on other websites? Integrating Google AdWords with one of the latest Google acquisitions, DoubleClick, can get us exactly this. Of course, I might also want to target my ads to people who are subscribed to X e-mail newsletter. What do you know, Google already has that information through their Gmail service. And then, how about displaying search ads only to people who are subscribing to other RSS feeds about RSS marketing? Integrating Google AdWords with FeedBurner would make this possible. Now just take these concepts, put them all together, and expand them to banner advertising, feed advertising and any other online ad channel Google develops/acquires in the future. This may either be science fiction or Google's actual long-term masterplan. As more advertising budgets rush to the internet, available quality ad inventory will continue shrinking. By introducing such targeting, integrating the metric and capabilities of all of their properties, Google could come as close as possible to total ad targeting, the holy grail of marketing we are all striving towards. Things will get much more interesting ... and soon. If I were an ad agency, I'd start developing a targeting department, focusing on targeted media buying. How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.
marketingstudies.net Thu, 11 Mar 2010 09:00:00 -0500

Amazon Soft-Launches RSS Feeds for Product Tags
Just got a notice from Amazon (thank you) that they soft-launched RSS feeds for tags. But first, how do their tags actually work? You can tag any product you like, including your previous purchases, with a keyword that best describes the product. Easily search and access products tagged by others, using the keywords you're interested in. Tags are also used as a way for Amazon to provide you with personalized recommendations. The good part is that Amazon now added RSS capabilities to their tags, available through most tag pages. Subscribe to RSS feeds for the tags you're interested in, and get latest product releases that match these tags. Use the RSS feeds to display Amazon products on your website, using the appropriate tags, to earn affiliate commissions. Share RSS feeds for tags with your friends, as a recommendations vehicle. More information here. An excellent RSS e-commerce application from Amazon! How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.
marketingstudies.net Thu, 11 Mar 2010 09:00:00 -0500

The NewsGator Interview: RSS in the Enterprise - Manage Internal Information More Easily
In part 3 of the RSS interview with Greg Reinacker of NewsGator find out how Enterprise RSS makes information management easier within a corporation. What will happen in the RSS space in 2007, for marketers and business? Will RSS become integrated into every enterprise application? How will that change how information is used? Will RSS improve information management within an organization? What challenges do RSS management present to IT departments in larger organizations? Will centralized RSS tools help solve the internal information management crisis? What is Attention XML and how will it help you get more of the content you need and less of the content that is not relevant specifically to you? Are smart RSS Readers only for corporations, or can consumers also take advantage? What are NewsGator's plans for 2007? Click here to listen to the interview [MP3; 13 min.] How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.
marketingstudies.net Thu, 11 Mar 2010 09:00:00 -0500