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Industry / Marketing

''Augmented reality'' attracts big advertisers

NEW YORK: Coca-Cola, McDonald's and LG have joined a growing number of major advertisers that are using "augmented reality" in an effort to engage consumers with their marketing efforts. The technology behind augmented reality effectively allows people...
warc.com

US, Australia spend most on ads per person

LONDON/WASHINGTON: The US is the biggest market in the world in terms of advertising spend per capita, followed by Australia and Austria rather than nations with higher overall expenditure like Japan and China, Warc's World Ad Trends...
warc.com

Reliance tops Indian brand rankings

NEW DELHI: Reliance Industries, the energy-to-retail group, is India's most valuable brand, according to a study produced by Brand Finance, the consultancy, for the Economic Times, the daily news title.The London-based firm's figures suggest that some 19 b...
warc.com

Facebook builds buzz for brands

PALO ALTO, California: Members of Facebook, the social network, have more conversations about brands than the typical US consumer, be it on the web or offline, a new study has found. An increasing number of advertisers are attempting to...
warc.com

Mixed picture for online in Asia Pacific

SYDNEY: Online advertising will continue to enjoy impressive growth in Asia Pacific in the next few years, but individual countries in the region are displaying considerable diversity in this area, research from the Rubicon Project shows.PricewaterhouseCoo...
warc.com

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