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Internet / eMarketing

How to Increase Sales by Discerning User Intent from Search Terms - Brad Geddes (5:05)

In this video interview, search marketing expert Brad Geddes explains the importance of discerning user intent in the search terms they use to get to your site. By matching your landing pages with user intent you can increase sales by providing the informa...
wilsonweb.com Tue, 24 Nov 2009 14:48:40 PST

How Bounce Rate Can Help You Pinpoint Site Problems

Web analytics expert Robbin Steif explains how the metric "bounce rate" can help you figure out how to improve a poorly-performing site. She defines the term, explains why bounce rates matter, gives rules of thumb for good and bad bounce rates, and explain...
wilsonweb.com Tue, 24 Nov 2009 13:20:39 PST

How Flickr Can Help Your Local Business Get More Traffic

In this article social media specialist Emilia Doerr explains how Flicker photo-sharing site can help your local business. Since Google now shows images as part of its 'universal search' results, your images can help you get targeted traffic to your s...
wilsonweb.com Tue, 17 Nov 2009 23:26:28 PST

Business Blogging as Part of Your Content Strategy - Amanda Watlington (5:26)

In this video interview, social media specialist Amanda Watlington explains that having an integrated and well-thought out content strategy is at the base of a good business blog. She offers tips on how to make a business blog more effective.
wilsonweb.com Tue, 17 Nov 2009 15:59:36 PST

12 Ways to Improve PPC Landing Page Conversion Rates

Paid search expert Christine Churchill offers insights that can help your PPC landing pages more persuasive, more focused, more complete -- and tested. Putting these tips in practice is likely to raise your conversion rates and increase your profits.
wilsonweb.com Tue, 10 Nov 2009 21:33:41 PST

How to Improve Your Product Pages. Part 2 - Bryan Eisenberg (7:15)

In part 2 of this video interview, Bryan Eisenberg offers a number of tips that can help you improve your e-commerce product pages. He makes suggestions in the areas of product page headlines and titles, product images, product options, product d...
wilsonweb.com Tue, 10 Nov 2009 12:18:35 PST

Congratulations from Around the World

Words of congratulation on this 15th year of Web Marketing Today have come from around the world. Here are just a few of these generous comments. It's gratifying to see how WMT has touched people's lives.
wilsonweb.com Tue, 10 Nov 2009 08:08:39 PST

Online Retailers Tackle Sales-Tax Hurdles

Sales taxes - or the absence of them - are one of the big reasons why some online retailers can often beat out their brick-and-mortar counterparts that also sell online. Simply put, many e-tailers do...
Marketingvox Tue, 10 Nov 2009 08:08:39 PST

Tech Helps Turkey-Day Searches Yield Better Insights

During of the year, web analytics focused on the food industry - including dining, cooking and grocery shopping - reveal fairly stable trends that tend to occur over long periods of...
Marketingvox Tue, 10 Nov 2009 08:08:39 PST

Tweeting Celebs Hawk Products for Profit

A growing number of marketers are using a burgeoning group of celebrities, bloggers and popular internet users to send ad messages to their personal followings on Twitter. Services such as Ad.ly,...
Marketingvox Tue, 10 Nov 2009 08:08:39 PST

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