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Google Introduces Preferred Sites

In an effort to move more and more towards personalized results, Google began testing a new feature called “Preferred Sites” yesterday. The idea behind Preferred Sites is that you can tell Google which sites you trust most and want to appear mo...
Andy Beal's Marketing Pilgrim Mon, 19 Jan 2009 17:59:06 +0000

A Visual Guide to Online Reputation Management

If you’re struggling to explain to your boss why he/she should care about online reputation management, you might want to share this visual overview with them. VixEdu.com churns out these visual explanations on a regular basis. (Hat-tip)
Andy Beal's Marketing Pilgrim Mon, 19 Jan 2009 16:21:01 +0000

Search Spending Down 8% in Q4; Will Google's Earnings Report Reflect the Same?

Google has never been one to conform to market predictions about its quarterly earnings–something to keep in mind when reading Efficient Frontier’s gloomy prediction for 2008’s fourth quarter. U.S. search advertising spending fell 8% in ...
Andy Beal's Marketing Pilgrim Mon, 19 Jan 2009 15:39:20 +0000

Belkin Gets Caught Buying 5-Star Reviews & My Alternative Recipe for Ratings Success

Just last Wednesday, I spent an entire session of my Online Reputation Management workshop explaining how to manage negative product reviews, and increase the positive ones. One tactic I absolutely did not endorse was the one a Belkin employee was discover...
Andy Beal's Marketing Pilgrim Mon, 19 Jan 2009 14:56:12 +0000

Marketing News Roundup, January 17

I just know you want a marketing news update on a Saturday. You’re probably as bored as I am. That’s sad. Remember how we mentioned that YouTube is giving users the option (well, mostly requiring them, it sounds like) to remove the audio fro...
Andy Beal's Marketing Pilgrim Sat, 17 Jan 2009 17:56:07 +0000

Yahoo CEO's Salary: $1M if She Sucks, $19M if She Kicks Butt!

Let me walk you through my two reactions to learning about the compensation package for newly appointed Yahoo CEO Carol Bartz. First: Your starting annual base salary will be at the rate of one million dollars ($1,000,000) per annum, less applicable taxes...
Andy Beal's Marketing Pilgrim Fri, 16 Jan 2009 16:08:13 +0000

Microsoft Search - Will It Always be an Oxymoron?

Military intelligence. Jumbo shrimp. Business ethics. All classic oxymorons. For those of us in the internet marketing biz probably the most obvious one is Microsoft Search. In light of the changes that have just occurred at Yahoo! there is renewed talked ...
Andy Beal's Marketing Pilgrim Fri, 16 Jan 2009 13:14:58 +0000

Google Cutting More than Jobs-Shuttering Five Products

Those 100 recruiters aren’t the only ones getting the axe at Google. Just two months after killing off Lively, the search giant is shuttering or abandoning several more peripheral projects. The Google Code Blog reports on the products that are shutt...
Andy Beal's Marketing Pilgrim Fri, 16 Jan 2009 05:01:39 +0000

New Yahoo CEO Deciding Whether to "Hold" or "Fold" Search Business

Dow Jones reports new Yahoo CEO Carol Bartz’s gut instinct is to hold on to Yahoo’s search business–and I tend to agree. She apparently… …told employees on Wednesday that she needs to better understand the pros and cons of sel...
Andy Beal's Marketing Pilgrim Thu, 15 Jan 2009 14:02:05 +0000

Google Preempts Speculation by Announcing Job Cuts

It seems Google is starting to realize that any attempt to keep secrets is pretty futile in today’s era of transparency. The latest proof of this wake-up call is its announcement that it will eliminate 100 jobs from its recruiting department. Our fir...
Andy Beal's Marketing Pilgrim Thu, 15 Jan 2009 13:36:56 +0000

How does Feedzilla work?

Feedzilla is a news aggregator which categorizes news stories by topic. It is a platform where webmasters and bloggers can find an unmatched selection of easy to use, automatically updating and professional news widgets for their sites. Feedzilla supports the building of widgets in various formats, as well as allowing the addition of news widgets to different blogging platforms and social networks.

Feedzilla manually aggregates news summaries found in RSS feeds, and redistributes them in either RSS format or as a news widget. Content is collected 24 hours a day, 7 days a week from an ever-growing list of providers.

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9th of September 2009 - Interview of Feedzilla's founder at the IFA in Berlin. [More]

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