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Shorter subject lines get better results in email marketing campaigns. But what about story pitches to journalists, who are barraged with email? Here is advice from a PR pro who experimented with subject lines to get editors' attention. Includes tips for getting pitches past spam filters and read by journalists.

PERTH, Australia: Combative media mogul Kerry Stokes pictured has renewed with vigour his quest for control of West Australian Newspapers, upping his company's stake from 19.4% to 22.4%. Stokes, chairman of the Seven...

LOS ANGELES: Barack Obama pictured has turned the race for the White House into an Olympic event after reportedly buying $5 million €3.19m; £2.51m worth of advertising airtime from NBC Universal for TV spots...

REDMOND, Washington: Microsoft's unsuccessful bid for Yahoo is creating repercussions in the upper echelons of both companies. Earlier this week the web giant announced it would admit corporate raider and investor Carl Icahn and...

This week Co-Host Brad Forsythe interviews C. Russell Brumfield, Author of Whiff! The Revolution of Scent Communication in the Information Age. C. Russell Brumfield is a classic entrepreneur with a keen ability to identify upcoming trends and to harness their potential. With an endless curiosity that is as diverse as his career, he is a student of science, technology, business, marketing, philosophy, religion and metaphysics. His interests and experience have afforded him the insight to grasp the nature and potential of the pioneering field of scent communication. He is continually involved in new start-up ventures, and has built several multi-million dollar companies. His most notable venture has been Wizard Studios, an entertainment, event, and experiential design company catering to the Fortune 500. With clients like Chrysler, Lexus, Motorola, FedEx, Pfizer, Colgate, MTV, Disney, and the NFL, he became a trailblazer in the industry. With business partner and book co-author J

PURCHASE, New York: PepsiCo has posted a 9% rise in profits during the second quarter, despite a slump in soft drinks sales in its home market.The beverages and snacks giant reported income of $1.7 billion €1.08bn; £854m compared...

TOKYO: Toyota Motor has consolidated its current position at the head of the global auto sales league, stretching its lead over General Motors. The Japanese giant's first-half sales were 2.2% higher than in the...

It pays to know your customers. The more you know the more you can make profit. You can use opt-in Email marketing for this purpose. Visiting customers is very important for any marketing ambition. A...

No dividend cut. A mortgage acquisition that adds to profits. (BAC)

Derby Lane is growing its card game operations. Its board of directors has approved a $2.5 million renovation project that includes a new card room on the ground floor.