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NEW YORK: Over the first nine days of the Beijing Olympics US broadcast giant NBC Universal's coverage of the Games netted 191 million viewers. On Saturday, the most-viewed night, no fewer than 31.1m people tuned...

SYDNEY: Marketers Down Under who claim less-than-accurate environmental credentials for their products are likely to find themselves on the wrong end of new 'greenwashing' rules. The Australian Association of National Advertisers is assembling a...

NEW YORK: As the shadow of imminent recession continues to loom, the fuzzy end of the US economic lollipop drove down broadcast TV ad revenues in the second quarter of 2008, depressing income by...

I promise that this is a total coincidence. But for the second time in two days, I find myself going after the work of The Martin Agency in Richmond. It's normally a fine agency, drawing much praise in this space....

It takes time and experience to stay on the cutting edge of SEO, and more than likely you don't have that kind of time, considering your other marketing efforts. So here's a quick update on what's hot and what's not in the world of search engine optimization.

Email continues to be a highly effective channel. But for too many marketers, email revenue per subscriber is not growing, and more and more subscribers are simply ignoring the messages. How can we continue to grow our email programs?

It is essential that you make it easy for customers to find you, and one of the most effective ways to do so is search engine optimization, which focuses on getting your Web site listed in the unpaid, organic search engine results. How do you actually get your Web site ranked high in search engines? The answer is quite simple, but getting there can be a bit more difficult.

Metrics can help you locate where your prospects lie in your purchase funnel. But you need to focus on the right metrics for your organization ? those that you can rely on for the most meaningful and accurate information and insight.

Your marketing budget takes a big hit. Is it time to throw up your arms in despair? No, it's time to get even more creative by focusing on lower-cost ways to get your job done. Find out how a marketing director took lemons and made lemonade for a plastic surgeon by focusing on patients already coming through the door. Includes 11 steps and 7 creative samples.

A 24,000-square-foot service center in suburban Kansas City will be the third major expansion for McNichols Company, a national supplier of metal and fiberglass products headquartered in Tampa.