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Business - Advertising latest news



Campaign Articles From Newsweek Become E-Books for Amazon Kindle
It would seem to be a magazine's dream: Take something you have already published and sold, repackage it and distribute it without paper or ink expenses.
NYtimes.com Monday, October 13, 2008

For Greenspan's Wife, Covering the Financial Crisis Is on a Case-by-Case Basis
Andrea Mitchell, NBC News correspondent and wife of the former Fed chairman Alan Greenspan, has for years kept her potential conflict of interest in check.
NYtimes.com Monday, October 13, 2008

Eyealike: Eyealike Unveils the First Image and Video Recognition Ad Platform to Extend the Power of Contextual Advertising to Rich Media
SEATTLE, WA (MARKET WIRE) Eyealike (www.eyealike.com), a visual-based search innovator, today announced Eyealike VisualAd, the world's first image and video-based contextual advertising platform for social networks and rich media websites. With a unique ability to recognize facial features, skin color, hair, gender and age, as well as objects like logos or product images, Eyealike VisualAd can serve highly targeted ads based on the context of online images and videos. The proprietary approach is similar to Google's AdWords model, but based solely on an automated method that quickly indexes, filters, and classifies
Marketwire.com Monday, October 13, 2008

Advertising: Newspapers' Web Revenue Is Stalling
Newspapers, already facing a grim economic forecast, are digesting another piece of bad news.
NYtimes.com Monday, October 13, 2008

Good PR firms can make valuable business advisers
When Boston Residential Group LLC President and CEO Curtis Kemeny set out to find a public relations firm to get the word out about his development projects, including an upcoming project that involved the Massachusetts Turnpike Authority, he was looking for more than an expert who could get his stories in the press.
Bizjournals.com Monday, October 13, 2008

Reaching for a Higher Profile, Abu Dhabi Opens a Hub for Western Media
CNN, The Financial Times and other media companies are setting up shop in the island city that is the capital of the United Arab Emirates.
NYtimes.com Monday, October 13, 2008

Telematch: Telematch Debuts Data Matching Product That Locates 97+ Million Hard-to-Find Americans
SPRINGFIELD, VA (MARKET WIRE) Telematch, a privately held, leading provider of information services, announced today commercial availability of SmartMatch(TM), a data product that identifies wireless, cable and voice-over Internet protocol households along with their current postal addresses within the United States -- contact data that otherwise would be difficult or impossible to find, according to the company.
Marketwire.com Monday, October 13, 2008

ActionView International, Inc.: ActionView International, Inc. Announces Initial Agreement for Merger Transaction With Stanza Systems, Ltd.
VANCOUVER, BC (MARKET WIRE) ActionView International, Inc. (OTCBB: AVWI) today announced an initial agreement for a merger transaction with Stanza Systems, Ltd., whose wireless management services and technologies enable some of the largest and most successful companies in the world to better manage and operate their businesses.
Marketwire.com Monday, October 13, 2008

Genius.com: Sequel to Sold-Out Sales 2.0 Conference Planned for March 2009
SAN MATEO, CA (MARKET WIRE) Genius.com Incorporated(R), the leading on-demand provider of B-to-B marketing solutions for sales and marketing professionals, today announced plans for a follow-up event to the sold-out Sales 2.0 Conference to be held at the Intercontinental Hotel in San Francisco, March 3-4, 2009. Genius.com also announced that David Thompson and Gerhard Gschwandtner will co-host the event and present the conference theme: "Faster Sales in a Slower Economy." For more information, go to http://www.sales20conf.com/.
Marketwire.com Monday, October 13, 2008

Harte-Hanks : Harte-Hanks Selected by Hyundai for Owner and Prospect Communications Programs
YARDLEY, PA (MARKET WIRE) Harte-Hanks (NYSE: HHS), a worldwide direct and targeted marketing company, announced today that the Harte-Hanks Agency services Group has been named direct marketing agency of record for Hyundai Motor America, specifically focusing on vehicle owner and prospect communications programs for the automotive manufacturer. The financial terms of the multi-year agreement are not disclosed.
Marketwire.com Monday, October 13, 2008

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