business / Advertising
Setbacks in Bay Area Add to Pain for The ChronicleGeography, demographics and competition in the Bay Area are posing challenges beyond the headwinds facing all newspapers.
New York Times Monday, March 30, 2009Some Online Shows Could Go Subscription-OnlyCable TV providers are testing ways to restrict access to free shows on the Web to just their paying subscribers.
New York Times Monday, March 30, 2009Fox News's Mad, Apocalyptic, Tearful Rising StarGlenn Beck's show has become wildly popular with a mix of moral lessons, outrage and an almost apocalyptic view.
New York Times Monday, March 30, 2009Gift gives lift to Olmsted CenterA gift from a leading manufacturer of telecommunications devices will enable the Elizabeth Pierce Olmsted M.D. Center for the Visually Impaired to open a training program and its own call center.
Biz Journal Monday, March 30, 2009Sex Sells for Hardee's After Success With Carl's Jr.Once you have a winning formula, I guess there is no reason not to go back to the well.
Fast food burger chain Hardee's has tapped super-model cum TV foodie Padma Lackshmi, who hosts Bravo's Top Chef series, to do a steamy, finger-licking, sultry ad for the chain's Western Bacon Cheeseburger.
Parent company CKE Restaurants has been down this road before with Paris Hilton and her now infamous vamping ad for Carls' Jr. that caused such a stir. As agency Mendelsohn Zien,LA is the agency for both ads.
The biggest surprise, of course, is to see either of these women eating, though, to be fair, Padma is a foodie who is actually seen weekly eating on her show. Having seen her spit out some bad food on that show, it is ironic to see her scarfing down one of these oversized burgers she can scarcely fit into her waiting mouth-the special sauce literally dripping, and hanging, off her wrist and..ankle?
When the Paris Hilton ad broke, I called it smart. And I suppose this will be smart for
BusinessWeek Monday, March 30, 2009Trailride show starts in Las Cruces/MesillaA new television series will follow a trailride adventure that crosses through New Mexico as part of its continental trek.
Biz Journal Monday, March 30, 2009SHIFT Communications: PR Agency SHIFT Communications Announces Digital Marketing PracticeBOSTON, MA and SAN FRANCISCO, CA and NEW YORK, NY (MARKET WIRE)
Market Wire Monday, March 30, 2009Internet Ad Sales Rose in 2008 but at Slower PaceInternet advertising rose in 2008,
according to a report released Monday, but the growth is starting to flatten.
New York Times Monday, March 30, 2009Google to Offer Free Downloads in ChinaWith the music service, which it offers nowhere else, Google is trying to gain market share.
New York Times Monday, March 30, 2009Quova, Inc.: MEDIA ALERT: Quova to Exhibit at ad:tech ParisLONDON (MARKET WIRE) Quova, Inc., the leading provider of IP geolocation data services, will be exhibiting at ad:tech Paris 2009. Now in its third year, ad:tech Paris brings together key international media owners, brands and agencies to discuss the challenges they face in 2009, as the recent global turmoil is set to influence ad spend and marketing investment.
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