business / Marketing
P&G aims for increase in online salesCINCINNATI: Procter & Gamble, the FMCG giant, is looking to substantially increase the amount of revenue it generates via the internet, and will heighten its digital adspend to help achieve this goal.Forrester, the research firm, reported that...
warc.com Wednesday, September 09, 2009Nestle boosts marketing budgetVEVEY, Switzerland: Nestle, the world's biggest food manufacturer, is planning to increase its marketing expenditure in anticipation of the end of the financial crisis, according to its
chief executive, Paul Bulcke.When the company announced its first half...
warc.com Wednesday, September 09, 2009FMCG giants target male consumersNEW YORK: Brands owned by Unilever, Procter & Gamble and Beiersdorf are all stepping up their efforts to connect with male consumers, as they seek to tap in to what is increasingly becoming...
warc.com Wednesday, September 09, 2009Julius Baer's U.S. Asset Management Business, Artio Global Investors Inc., Commences Marketing of Initial Public OfferingZURICH, SWITZERLAND--(Marketwire - September 9, 2009) - Zurich / New York - 9 September 2009 - Julius Baer Holding Ltd. announced today that its subsidiary Artio Global Investors Inc. (the Compan...
Big News Network Wednesday, September 09, 2009Top grocery brands increase advertising spendingSOME of the UK’s biggest grocery brands bucked the economic downturn by increasing the amount of money they spent on advertising in the last year, research suggests. Expenditure went up by 2.2%...
Big News Network Wednesday, September 09, 2009Walgreens Positions Itself as a 'One Stop Shop'- Elaine Wong Walgreens is introducing a campaign tagged "There’s a way" via agencies Downtown Partners, Digitas and Arc Worldwide. The work seeks to position the drugstore chain as a one-s...
Big News Network Wednesday, September 09, 2009KFC, McDonald's top mobile brandsSINGAPORE: KFC, McDonald's and Sony are the most popular brands among users of the mobile internet, according to an international survey conducted in ten different countries. BuzzCity polled 1,583 consumers who regularly use...
warc.com Wednesday, September 09, 2009Promotions have shown buyers will open wallets2:00 a.m. September 9, 2009 Given the dismal retail sales numbers, consumers seem to have locked away their wallets and hid the key. But some recent promotions show that shoppers will stil...
Big News Network Wednesday, September 09, 2009IC Places Signs Marketing Campaign Agreements with Major Online RetailersIC Places has signed Marketing Campaign agreements with Godaddy.com, Eastbay.com, Brookstone.com, Petco.com and FootLocker.com . IC Places show host will do in-show shout-outs talking about each disco...
Big News Network Wednesday, September 09, 2009Abu Dhabi Tourism Authority scoops travel weekly?s ?Best Destination Marketing Award?Abu Dhabi Tourism Authority (ADTA), which manages Abu Dhabi emirate's tourism industry, has won the 'Best Destination Marketing Award' in the 2009 edition of an industry awards programme operated by T...
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