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business / Marketing

'Halloween' one-to-one viral video signifies rise of digital marketing
HONG KONG - To promote "Ocean Park Halloween Bash 2009," this Halloween's Personalized Video Campaign goes online starting from today. Focus Imaging was tapped by Ocean Park to inject refreshing ideas...
Big News Network Monday, September 14, 2009

Rift threatens city’s sports promotions
Chick-fil-A Bowl: Some executives at Atlanta pro teams believe the Atlanta Sports Council does more to promote college sports than professional sports.
Big News Network Monday, September 14, 2009

Phoenix company rolls out golf bags with advertising screens
A Phoenix-based company has introduced a golf bag with a video screen that displays rolling advertisements aimed at spectators and television viewers.
Big News Network Monday, September 14, 2009

Twitter won't ''rule out'' ads
SAN FRANCISCO: Twitter, the microblogging website, will launch a number of optional, paid-for features for corporate users of its portal later this year, and has not "ruled out" turning to advertising as a means of generating further revenue.Writing on...
warc.com Monday, September 14, 2009

Asian giants have chance to grow
DALIAN: Companies based in markets such as China, India, Japan and South Korea have a unique opportunity to expand in the financial crisis, but will need to invest in communications if they are to achieve this aim, a study...
warc.com Monday, September 14, 2009

P&G looks to value
CINCINNATI: Procter & Gamble, the consumer goods giant, will introduce low-cost brands and reduce prices as it seeks to drive growth, as well as heightening its activity in emerging markets, according to the company's ceo, Bob McDonald.The...
warc.com Monday, September 14, 2009

Ten Things to Think Hard About Before Featuring the Chairman in Advertising
NEW YORK (AdAge.com) -- It surely isn't a new idea for General Motors to star Chairman Ed Whitacre in advertising, but is it a good one? Discussing with reporters its "May the Best Car Win" campaig...
Big News Network Monday, September 14, 2009

Promotional Merchandise Company Announces New Product TheAwristocrat.com Unveils New Product for Promotions, Incentives, and Fundraising
TheAwristocrat.com, a popular online purveyor of high quality promotional items, welcomes another product to its burgeoning selection. Their new custom drawstring backpacks join their popular lines of...
Big News Network Monday, September 14, 2009

TrafficBroker Eliminates Advertising Bottlenecks With 3PAR
utility storage , announced today that Internet marketing agency and paid search specialist TrafficBroker has consolidated onto 3PAR Utility Storage to triple administrative efficiency and reduce c...
Big News Network Monday, September 14, 2009

Wellington tech firm moves to India
Wellington, Sep.14 : An Anglo-Kiwi web advertising firm Firstlight Online has moved its software development facility to India from Wellington.
Big News Network Monday, September 14, 2009

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