business / Marketing
Google draws upon expertise in search advertising to sell more visual marketing messagesSAN FRANCISCO - Google Inc. is counting on the crown jewel of its
online advertising empire to burnish a diamond in the rough. Hoping to take an even bigger bite out of ad budgets, Google has melded...
Big News Network Friday, September 18, 2009U.S. advertising recession had entered second year, TNS saysU.S. advertising expenditures fell 14 percent in the second quarter and first half of 2009, pulled lower as automotive and finance companies reduced their outlays.
Big News Network Friday, September 18, 2009Ways to Improve on Your Business CardsThere are thousands if not millions of businesses out there competing in the market. However, not everyone is successful enough to remain active in the commercial industry. This is because not too m...
Goarticles.com Friday, September 18, 2009Jeremy Clarkson targeted in manure dump protest by climate campaignersProtesters from Climate Rush dump bags of horse manure on Jeremy Clarkson's driveway, September 17, 2009. Photograph: Sam Frost The simmering war that has long been waged between environmentalists a...
Big News Network Friday, September 18, 2009The 50 best foods in the world and where to eat themFrom cake, steak and tapas, to oysters, chicken and burgers, Killian Fox roamed the world to find the 50 best things to eat and the best places to eat them in, with a little help from professionals li...
Big News Network Friday, September 18, 2009Burberry plans networking siteLONDON: Burberry, the £2bn $3.3bn; €2.2bn luxury fashion brand, is to launch its own social networking site next month in a bid to strengthen ties with existing customers and attract new interest. The site, to be christened artofthetrench.com, will...
warc.com Friday, September 18, 2009Consumers adopting mixed strategiesMONTREUX: Companies and consumers around the world are taking varied approaches as they seek to respond to the recession, but opportunities still remain for brands in certain areas, the audience at the ESOMAR Congress 2009 heard yesterday.A...
warc.com Friday, September 18, 2009Coke tops brand value rankingsNEW YORK: Coca-Cola is the world's most valuable brand, at $68.7 billion €46.7bn; £42.0bn, according to the latest annual rankings from Interbrand and
business week, but the net worth of the top 100 such assets has also fallen for...
warc.com Friday, September 18, 2009BBC's Thompson hits back at 'meddling'RTS Cambridge Convention that Bradshaw's criticism of the BBC Trust, which the culture secretary hinted he would like to see abolished, proved the corporation's regulatory and governance body was doin...
Big News Network Friday, September 18, 2009Adjustable Fiber Optic Digital Light Power AttenuatorToronto, Canada- GAO Fiber Optics (www.GAOFiberOptics.com) recommends its high performance adjustable digital light power attenuator, which is widely used in optical cable construction and ma...
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