business / Marketing
Yahoo’s New Campaign Emphasizes User PreferencesYahoo?s new campaign tagline is ?It?s You? with its classic exclamation point stuck between the ?Y? and the ?ou.?
Big News Network Wednesday, September 23, 2009Conversations matter in AsiaSYDNEY: Brands who seek to engage consumers in conversations via interactive platforms such as social networks are likely to see their perception ratings improve as a result, a survey of five major markets in Asia Pacific has revealed.According to...
warc.com Wednesday, September 23, 2009UK retail gloom remainsLONDON: Over a third of senior executives in the UK retail sector predict consumer spending levels in the country will not improve until 2011, while just 13% expect the situation to get better this year. A poll of 32...
warc.com Wednesday, September 23, 2009Unilever embraces digitalNEW YORK: Digital media offers a unique way of connecting with consumers, and is now "woven" into all aspects of the marketing strategy employed by Unilever, the FMCG giant, according to Rob Master, its North American media director.Speaking at...
warc.com Wednesday, September 23, 2009Promoting Your Public Relations Agency with Business CardsA business card is an important public relations investment. The print is a powerful communication tool that helps you make a positive first impression to your clients. Using the card, you will be ...
Goarticles.com Wednesday, September 23, 2009Marketing Best Practices for Long Form VideoInteractive Advertising Bureau (IAB) has released its "Long Form Video Overview." The organization says that long form video is forecasted to be the driving factor in the growth of digital v...
Big News Network Wednesday, September 23, 2009Portable Network Tester - A TDR and DMM in One UnitToronto, Canada -GAO Comm (www.GAOComm.com) has added released its multi-functional portable network testerthe which combines thesatisfiesincorporates all of the practical functions of many a...
Goarticles.com Wednesday, September 23, 2009J&J takes on the downturnNEW YORK: Johnson & Johnson, the healthcare giant, has been relatively unaffected by the recession, but will still need to pay careful attention to changing consumer needs during and after the downturn, Kim Kadlec, chief media officer of its...
warc.com Wednesday, September 23, 2009The Targeted Group successfully integrates in person and online marketing initiatives to maximize results for RSM McGladrey.CHARLOTTE, NC, September 23, 2009 /24-7PressRelease/ -- The Targeted Group has released the latest reporting for one of their clients, RSM McGladrey. The Targeted Group appeared at events nationwid...
Big News Network Wednesday, September 23, 2009Cardiff petrol station to benefit from Chevron’s marketing campaignA WELSH petrol station has been chosen by American fuel giant Chevron to be the first in the UK to benefit from a global marketing campaign. It makes it easier for motorists to identify Texaco servic...
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