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Starbucks Marketing Push for Via Begins With Taste Tests
CHICAGO (AdAge.com) -- Starbucks launches its first major advertising and marketing campaign Tuesday for Via, the instant-coffee product it spent 20 years developing. The marketer is tapping tradition...
Big News Network Tuesday, September 29, 2009

Twitter users engage with brands
LOS ANGELES: Consumers who regularly use Twitter, the microblogging service, are more likely to engage with brands on the web than members of other social networking sites, a new study from Interpret, the research firm, has found. The company...
warc.com Tuesday, September 29, 2009

Pepsi takes varied strategy in India
NEW DELHI: PepsiCo, the US soft drinks giant, is taking a varied approach as it aims to improve its sales levels in India, including launching a range of new products and attempting to increase its appeal among young people...
warc.com Tuesday, September 29, 2009

P&G looks to boost its ''green'' credentials
CINCINNATI: Procter & Gamble, the consumer goods giant, is set to launch its biggest ever "green" marketing effort in the US next year, as it seeks to tap into the growing emphasis being placed by consumers on issues relating...
warc.com Tuesday, September 29, 2009

What Are Some Market Trading Strategies?
In these volatile economic times, many are wary of becoming involved in the stock market. In this fast trading market, many investors try to make a trade quickly which can often result in a negative t...
Goarticles.com Tuesday, September 29, 2009

Twitter users more engaged with brands
LOS ANGELES: Consumers who regularly use Twitter, the microblogging service, are more likely to engage with brands on the web than members of other social networking sites, a new study from Interpret, the research firm, has found.The company conducted...
warc.com Tuesday, September 29, 2009

Pepsi takes aim at India
NEW DELHI: PepsiCo, the US soft drinks giant, is taking a varied approach as it aims to improve its sales levels in India, including launching a range of new products and attempting to increase its appeal among young people...
warc.com Tuesday, September 29, 2009

P&G goes ''green'' in US
CINCINNATI: Procter & Gamble, the consumer goods giant, is set to launch its biggest ever "green" marketing effort in the US next year, as it seeks to tap into the growing emphasis being placed by consumers on issues relating...
warc.com Tuesday, September 29, 2009

SlideRocket Tailors Presentation App for Sales, Marketing Teams
SlideRocket Sales & Marketing Edition adds sharing, permissions and control features to boost security for presentations being shared with multiple users. Google, Zoho and Adobe all offer cloud-based ...
Big News Network Tuesday, September 29, 2009

Morris Publishing Group working to restructure outside bankruptcy court
Morris Publishing Group, the parent company of three daily newspapers in Georgia, on Monday said it's working with debt holders to keep a restructuring plan out of U.S. Bankruptcy Court.
Biz Journal Tuesday, September 29, 2009

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