business / Marketing
Broward to beef up tourism marketingThe Broward County tourism bureau will spend a record $1 million trying to prop up the winter vacation season. Armed with television spots, publicity stunts, and a new iPhone application, the Greater ...
Big News Network Friday, October 09, 2009Local Online Advertising Cools Off-By Katy Bachman Following five years of double-digit growth, local online advertising will moderate next year, growing only 5 percent to $14.9 billion, according to a new forecast from Borrell A...
Big News Network Friday, October 09, 2009Ford is facing an advertising challenge without new productThat's the conundrum at Ford Motor Co., which after a solid run of product launches now faces a full year without a significant new rollout. The last 12 months at the Blue Oval have been a salesperson...
Big News Network Friday, October 09, 2009Luxury sales ''booming'' in ChinaBEIJING: The luxury goods market is "booming" in China and a number of other Asian countries, but the global situation is unlikely to improve for at least another 18 months, according to Patrick Thomas, ceo of Hermes.Bain & Co.,...
warc.com Friday, October 09, 2009Halo 3 triumphs at APG AwardsLONDON: The launch campaign for Halo 3, devised by McCann Erickson and T.A.G. for the Xbox video game, took the Grand Prix at the APG Creative Strategy Awards 2009 last night, with Eurostar and the Diamond Trading...
warc.com Friday, October 09, 2009Brands turn to online communitiesNEW YORK: Some 94% of companies in the US that have developed online communities will continue to invest in these platforms over the next 12 months, with Procter & Gamble and Starbucks among the advertisers demonstrating how these channels...
warc.com Friday, October 09, 2009Ipsen Acquires Exclusive Marketing Rights of BLI-800 from Braintree for Colonic Cleansing before ColonoscopyBRAINTREE, Mass. & PARIS - (Business Wire) Regulatory News: Ipsen (Euronext: FR0010259150; IPN), an innovation-driven global specialty pharmaceutical Group and Braintree Laboratories, Inc., a US-b...
Big News Network Friday, October 09, 2009Canadians support bailout of newspaper industryA slim majority of Canadians would support a government bailout of the newspaper industry according to a poll conducted just before the country's largest media company collapsed into bankruptcy."There...
Big News Network Friday, October 09, 2009The world's top 100 universities listedTop 100 universities: Cambridge came second Photograph: Graeme Robertson/Getty Oxford University has slipped in the international league table of the world's top universities - in a study which sh...
Big News Network Friday, October 09, 2009LBi Is Proud to Be Number One in NMA's 2009 Annual Top 100 Marketing Agencies League Tablewww.lbi.co.uk . Founded in 1995 LBi currently employs 350 digital specialists in the UK and provides marketing and technology solutions to a raft of stellar clients including BT, HMV, Waterstone's,...
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