business / Marketing
Internet advertising comeback appears to be beginningSAN FRANCISCO -- After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade's most disruptive marketing machine.
Big News Network Thursday, October 22, 2009MySpace Music Video Hub Fuses Sound and VisionNEW YORK MySpace Music has unveiled a number of service enhancements designed to appeal to both users and content providers, including the addition of a music video hub, the ability to purchase tra...
Big News Network Thursday, October 22, 2009eMarketer Reduces Online Ad ForecasteMarketer has revised its online ad spending forecast downward, projecting a drop of 2.9 percent to $22.8 billion. eMarketer's previous prediction for 2009 was $24.5 billion -- a growth rate of 4.5...
Big News Network Thursday, October 22, 2009''Megatrends'' pose challenges for companiesZURICH: Ageing societies, increased consumption levels in developing markets, and the growing importance of sustainability are the global "megatrends" which will have the most profound impact on companies in the long-term, a new study by Credit Suisse predicts.While the...
warc.com Thursday, October 22, 2009Consumers look to brands they ''love and trust''ATLANTA: Consumers typically "gravitate toward and reward the brands they know" and look to the products they "love and trust" during periods of financial uncertainty, according to Muhtar Kent, ceo of The Coca-Cola Company.Coke's profits rose slightly, to $1.9...
warc.com Thursday, October 22, 2009Omnicom posts 22.5NEW YORK: Omnicom Group, the agency holding company, registered a 22.5% decline in net profits, to $165.6 million €100.3m; £99.7m, in the third quarter of this year, as the financial crisis continued to exert pressure on advertisers' budgets.The marketing...
warc.com Thursday, October 22, 2009Omnicom posts decline in profitsNEW YORK: Omnicom Group, the agency holding company, registered a 22.5% decline in net profits, to $165.6 million €100.3m; £99.7m, in the third quarter of this year, as the financial crisis continued to exert pressure on advertisers' budgets.The marketing...
warc.com Thursday, October 22, 2009Value-based remuneration has global appealBRUSSELS: Marketers around the world are increasingly looking to value-based remuneration structures when it comes to paying their media agency partners, according to figures from the World Federation of Advertisers, the global trade body.The WFA has conducted three separate...
warc.com Thursday, October 22, 2009Consumers look to brands they ''love and trust'', says Coke ceoATLANTA: Consumers typically "gravitate toward and reward the brands they know" and look to the products they "love and trust" during periods of financial uncertainty, according to Muhtar Kent, ceo of The Coca-Cola Company.Coke's profits rose slightly, to $1.9...
warc.com Thursday, October 22, 2009Omnicom profits fall in Q3NEW YORK: Omnicom Group, the agency holding company, registered a 22.5% decline in net profits, to $165.6 million €100.3m; £99.7m, in the third quarter of this year, as the financial crisis continued to exert pressure on advertisers' budgets.The marketing...
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