Entertainment - Media latest news

The multinational telco is conducting a review of its advertising program

THE Rewards Factory has become the latest listed marketing group to be caught up in the market downturn, with its shares ending its first week on the bourse at half their issue price.

THE Nine network has continued its resilient ratings year with another weekly win in "all people" and the prime 25-54 demographic.

PERTH community TV station Access 31 will seek to slash its costs by 30 per cent in order to stay afloat while awaiting a digital licence.

WEBSITES and advertisers targeting the parent market are embracing the latest online trend of social networking to further expand their reach.

FORMER Clemenger Melbourne advertising copywriter Sarah Hatherley has taken a leaf out of the book of sleepwear king Peter Alexander by creating and launching a brand of her own and selling it online.

FOR several years, the advertising world has been abuzz with speculation about the cable industry's plans to create a nationwide platform for targeted advertising.