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The cable industry has introduced an experimental political channel that gives advertisers a uniform way to buy time and measure the number of people watching.

Thinking of setting up shop as a freelance copywriter? Before you do, find out the special skills necessary, a typical day and how to get started....

Barack Obama accepted the Democratic nomination for president on Thursday as an estimated 38 million viewers watched on television, setting a new record for convention viewership.

To most people, the sight of tens of thousands people gathering for conventions may look like political events. But to corporate America, they are marketing opportunities.