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Robbin Steif explains how with analytics you can determine how many people view your content. But more important you can see the bounce rate and the time on a page. These number help you determine which content needs reworking so that it will perform better. Steif also discusses industry benchmarking available within Google Analytics and the pros and cons of putting tracking code at the top of the webpage vs. the bottom. Date: May 13, 2008, 01:11

Analytics expert Robbin Steif explains how you can determine the type of traffic that converts best using Google Analytics. You examine each media type (e-mail, paid search, organic search, etc) with the traffic reports category and compare how each type converted, within the 'goals' tab. She explains the use of 'thank you' pages that signal completed goals. Once you've determined the media types that convert best, you can drill down to find ways to improve these results. Date: May 13, 2008, 01:05