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Thursday, July 03, 2008 ( change date )
Offline WOM More Prevalent, Positive and Credible than Online Buzz
Word-of-mouth (WOM) conversations that take place in person and over the phone are overwhelmingly more prevalent tha those online, according to a study released last week by the Keller Fay Group and...
Marketingvox Thursday, July 03, 2008Social Media Helps Consumers Cope with Economic Downturn
US consumers are going online to discuss their growing frustrations about the economic downturn as well as share money-saving tips and strategies for deferring purchases, according to (pdf) Nielsen...
Marketingvox Thursday, July 03, 2008Public Knowledge, Free Press Launch Preemptive Strike on Behavioral Targeting Hearing
The Senate Commerce Committee's has rescheduled its online behavioral targeting hearing for July 9.
On the eve of the hearing, Public Knowledge, Free Press and the Center for Democracy and...
Marketingvox Thursday, July 03, 2008India, China Propel Asia-Pacific Internet Use; Google, Yahoo, Baidu Lead in Search
The Asia-Pacific internet audience (at-home and work locations, users age 15+) increased 14 percent from April 2007, to 319 million visitors, in April 2008, outpacing the growth of all other...
Marketingvox Thursday, July 03, 2008Viacom Wins Right to Cruise YouTube Records
Google has been ordered to surrender the data of users that watch YouTube videos, including videos streamed on other websites, to Viacom.
The ruling (pdf) was made by Judge Stanton of the federal...
Marketingvox Thursday, July 03, 2008draft Business Travelers Able to Balance Work and Life Despite More Time on Road
Though more than 68 percent of business travelers say they are spending more time on the road than in the past, nearly two-thirds (66 percent) claim that they are able to manage work-life balance...
Marketingvox Thursday, July 03, 2008Execs & Accounts: Organic, Cellufun, Third Screen Media
Drop.io recruits Organic's Chad Stoller; Third Screen founder Tom Burgess to serve on Cellufun's advisory board member, and mobile games vet Keith Katz joins as an executive.
ClickZ Thursday, July 03, 2008DOJ Will, FTC Won't, Probe Google-Yahoo Ad Deal
With the Department of Justice officially inspecting the Google-Yahoo search ad deal to ensure it passes antitrust muster, the FTC is expected to stay away.
ClickZ Thursday, July 03, 2008Montreal's Sid Lee Named Agency of Record for Adidas Originals
Adidas named Montreal-based Sid Lee its global creative agency of record for the Adidas Originals label.
Adidas Originals is a contemporary interpretation of the Adidas parent. It bears affiliations...
Marketingvox Thursday, July 03, 2008MSN Travel Leaves Expedia for Orbitz
Orbitz.com and ebookers.com, another Orbitz property, replaced Expedia as MSN.com's preferred travel agencies on MSN.com in the US and United Kingdom, reports Reuters.
MSN.com is the online home of...
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