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Bryan Eisenberg explains how to design tests on low traffic sites, with a minimum of 5 to 10 orders per week. Factors you're looking for in designing tests are: (1) high impact elements that will show a large difference, (2) fewer variations, and (3) a minimum number of orders, either completed or put in the shopping cart. Eisenberg also contrasts Taguchi Method of Experiments with Google Website Optimizer's full factorial testing. Date: Jul 8, 2008, 13:39

Andrew Goodman recommends retrying Google AdWords PPC ads in the "content network," rather than just staying with "search network" ad campaigns. He explains both the pros and cons of content targeting, and concludes with several strategies to help you get (re-)started with successful content network pay per click campaigns. Date: Jul 7, 2008, 11:42

Bryan Eisenberg explains how to design tests on low traffic sites, with a minimum of 5 to 10 orders per week. Factors you're looking for in designing tests are: (1) high impact elements that will show a large difference, (2) fewer variations, and (3) a minimum number of orders, either completed or put in the shopping cart. Eisenberg also contrasts Taguchi Method of Experiments with Google Website Optimizer's full factorial testing.