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TiVo, Amazon Launch In-TV Product Advertising TiVo, the company that turned on-demand TV - and ad-skipping - into a middle-class norm, wants to transform remote controls into purchasing tools, reports The New York Times.
In partnership with... Marketingvox Tuesday, July 22, 2008Among Mobile Marketing Techniques, Text Messaging Most Often Responded to Some 70 percent of consumers that responded to a mobile marketing offer say they responded to a marketing text message - compared with 41 percent who've responded to a survey and 30 percent to email... Marketingvox Tuesday, July 22, 2008Forrester Technographics Benchmark Survey: Gen Y a Generation Apart Although Gen Y (those 18-28 years old) is a small generation, comprising just 38 million US adults, they set the pace for technology adoption - 9 in 10 own a PC and 82 percent own a mobile phone -... Marketingvox Tuesday, July 22, 2008Only 10 Sites, Apps Averaged at least 500MM UK Online Minutes per Month A select group of websites and applications - 10 in all - averaged at least 500 million UK minutes per month over the last year, and together they account for 30 percent of all UK online-related... Marketingvox Tuesday, July 22, 2008ADSDAQ Parent ContextWeb Secures $26M in Series D Funding ContextWeb, the parent company of the ADSDAQ ad exchange, garnered $26 million in Series D funding. It plans to use the money for international expansion and development of the ADSDAQ, as well as to... Marketingvox Tuesday, July 22, 2008Facebook Redesigns Site, Shifts Ad Placements Changes aimed at streamlining the site's appearance, reducing application clutter. ClickZ Tuesday, July 22, 2008Execs & Accounts: Zeta Interactive, Omelet, Specific Media Zeta Interactive hires Jared Blank; Omelet cooks up an alternate reality series for Saab; SplashCast hires MySpace exec to head L.A. sales office. ClickZ Tuesday, July 22, 2008Glam Application Platform Baits Devs, Marketers with Broad Female Audience Glam Media announced the debut of the Glam Application Platform, an app developer network whose reach will comprise over 77 million monthly users.
The open source Glam Application Platform is... Marketingvox Tuesday, July 22, 2008T. Boone Pickens Raises Marketing Flag to Promote Wind Power "I'm T. Boone Pickens. I've been an oil man my whole life, but this is one emergency we can't drill our way out of."
The statement above was made in a $58 million ad campaign financed by Texan oil... Marketingvox Tuesday, July 22, 2008Industry Buzz & Snippets: 7/22/08 Ad Networks and Analytics:
Global ad network AdConion increased its audience by 94 percent in a year. It now serves over 125 million unique US users - 66 percent of the market - according to... Marketingvox Tuesday, July 22, 2008
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