Internet - eMarketing latest news

A new report shows Memorial Day and July 4 holidays sparked ads on travel guide sites from vacation destinations, hotels, telecoms, and financial services firms.

The biggest Web media expenditures indicate the campaign is continuing its performance-based ad strategy, in addition to spending on local media and social networking sites.

Matt Bailey explains the simplicity of usability testing to make sure that a site is easily navigated by someone who is not familiar with your site or business. Assign a specific task for the test subject to complete. Then observe them and have them talk about completing the task.

Dr. Wilson demonstrates how poor product photos don't compete well against superior ones. He suggests getting professional photos made of top-selling products -- or shooting them yourself with a light tent. They can increase your products attention, conversion rate, perceived value -- and, perhaps, sales price.