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Friday, August 29, 2008 ( change date )
IE8 beta released to the public today
Bill Gates promised frequent updates way back when they were doing the final testing of IE7.
topix.net Friday, August 29, 2008Microsoft Says Ciao to Online Shopping Search
Microsoft is looking to boost its online shopping search market share. The company has announced an acquisition of Greenfield Online, owners of popular shopping search site Ciao.com. This is the largest purchase Microsoft has made in a while. The company appears to be playing around with the money it had left from the yahoo deal falling through. They dropped 486 million big ones on this one.read more
WebProNews Friday, August 29, 2008SearchDay: What Are You Converting?
Today's search engine marketing news and opinion: What Are You Converting?; SES San Jose 2008: Top Stories from Day 2; Local Online Advertising Does Best on Local Media Sites; and more.
searchenginewatch.com Friday, August 29, 2008Microsoft to buy ciao.com price comparison firm (Reuters)
Reuters - Microsoft has agreed to buy Greenfield
Online, owner of European price comparison website ciao.com,
for about $486 million to boost its internet search and
e-commerce business in Europe.
yahoo.com Friday, August 29, 2008MySpace overtakes Yahoo in display ad views: report
(Corrects second paragraph to show page views in "billions" not "millions")SAN FRANCISCO (Reuters) - Yahoo Inc has lost its lead of the U.S. market for online display advertising to MySpace and its parent company News Corp's Fox Interactive Media and MySpace, new industry data shows.Fox Interactive's collection of sites, led by MySpace, drew 56.8 billion advertising views in June, compared with Yahoo's group of sites which had 53.1 billion, according to data from Web audience measurement firm comScore this week.
topix.net Friday, August 29, 2008Google's Great Big GeoEye in the Sky
If the watchful eye of Google has been creeping you out with Street View, you're going to love this. Their satellite imagery is about to get a big boost in resolution courtesy of GeoEye. read more
WebProNews Friday, August 29, 2008Android Developer Challenge Concludes
The Android Developer Challenge has ended, and there's no doubt that it worked out well for developers - ten teams each received $275,000 awards and another ten got $100,000 apiece. Things seem to be headed in the right direction for Android users, too.read more
WebProNews Friday, August 29, 2008Lexmark Releases Free Printing Toolbar
Ever try to print a webpage and end up printing a mess of links, graphics, and tables you don’t need? Printer manufacturer Lexmark has released a free toolbar allowing users to simplify the process of printing from the Web without carrying all that Web junk from screen to paper. The company says the new toolbar will help save expensive ink. It’s available for recent versions of internet Explorer and Firefox, for Windows versions after Windows 2000. read more
WebProNews Friday, August 29, 2008Yahoo!'s Social Network Aspirations Mashed
While most other outlets seem to be finding new ways to get more social, Yahoo! has accepted the fact that it is not their strong suit. Yahoo!'s social media project Yahoo! Mash is about to become a corpse. It appears that a lack of interest has caused the company to give up on it. Users of the social network received an email from Yahoo! saying:read more
WebProNews Friday, August 29, 2008The Fourth Commandment of Viral Marketing - Thou Shalt Tie in Your Message
by Jennifer Laycock
Everyone wants to celebrate a viral success at some point in their marketing life. After all, who wouldn't be thrilled to have their message take off like a streak around the web? The problem comes when you get so focused on the spreadability of an idea you miss the marketing ability of an idea.
In this four part series I'll dig beyond the hype of viral marketing and look at four key lessons companies need to learn before diving into this style of outreach. Part one covered the need to know your customer and to speak to their desires. Part two talked about the need to be remarkable in either your business or your marketing. Part three took a look at the hardest commandment to follow; the need to try, try again. Today, I'll wrap things up by pointing out the three levels of viral impact and which level you should aim for.
Viral marketing campaigns tend to fall into three distinct categories when it comes to generating marketing or branding impact. They can get
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