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Friday, September 05, 2008 ( change date )
Online TV Viewership Doubles in Two Years
Online TV viewing has been steadily gaining in popularity - nearly one-fifth of American households that use the internet watch television broadcasts online, double the online viewership levels of...
Marketingvox Friday, September 05, 2008Even Wealthy Cut Spending as Inflation, Housing Concerns Intensify
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in...
Marketingvox Friday, September 05, 2008Global Mobile Phone Sales to Grow 11% in 2008
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via...
Marketingvox Friday, September 05, 2008Social Networking, Texting, Cell Phones Cut Email Effectiveness
The use of online social networking, text messaging and cell phones is diminishing the effectiveness of email marketing, especially among consumers who say promotional messages inspire their...
Marketingvox Friday, September 05, 2008Techies Ditch IE for Chrome; 'Incognito' Use May Inflate Monthly Uniques
Chrome's the new kid in town. It's gaining popularity fast. To see just how fast, log in to Google Analytics.
As of yesterday (Sept. 4), Google added Chrome to its browser tracking category in...
Marketingvox Friday, September 05, 2008Sean Finnegan Leaves Vibrant to Claim Top Digital Spot at SMG
Returning to agency world, Finnegan argues agencies and platforms aren't as different as some might think.
ClickZ Friday, September 05, 2008Microsoft's Vista Offers 'Assurance' to Small Businesses with FM Sponsorship
Microsoft sponsors section on a small business blog to show Vista is accessible.
ClickZ Friday, September 05, 2008Execs & Accounts: Tribal DDB, MWW Group, Beyond Interaction
Tribal DDB wins the Wrigley digital account for U.S. brands, MWW Group promotes two executives, and Patrick Bonomo joins Beyond Interaction as director of search marketing.
ClickZ Friday, September 05, 2008Google Grabs Most of Obama's $5 Million in Online Ad Spending
Nearly 59 percent, more than $3 million, of Obama's campaign coffers have been doled out to Google so far this year, according to FEC reports compiled by ClickZ News.
ClickZ Friday, September 05, 2008Microsoft Ad Campaign Stirs Wrath of Blogosphere
Crispin Porter + Bogusky, which won Microsoft's $300 million creative account in February, has released its debut ad in an anticipated campaign featuring Jerry Seinfeld.
The minute-and-a-half-long...
Marketingvox Friday, September 05, 2008
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