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Nearly three fourths (72 percent) of internet retailers say the online channel is more likely to withstand an economic slowdown than offline channels, and most are cautiously optimistic about their...

As the presidential campaigns aim to get out the vote using multichannel marketing like never before, Nielsen Mobile finds that mobile may be a more effective channel for reaching Democrats than...

Online Canadians are interested in downloading coupons or money-off-deals from the internet, in particular for items that might be considered life necessities, according to a study by Ipsos Reid...

Product sampling reaches 70 million consumers every quarter, and one-third of customers who try a sample will buy the sampled product in the same shopping trip, according to the "Product Sampling...

Recognizing that social networking features as key to attracting and retaining a youthful audience, NPR is adding them to its website. Listeners can create personal profiles containing photos, and...

Though Toyota, General Motors, and Honda generated high volumes of positive conversation among online bloggers concerned with environmental sustainability, organic grocer Whole Foods received the...

"Viral" video marketing is a low-cost, high-value complement to traditional online marketing for ad agencies and brands. It gives agencies and clients a chance to experiment with more adventurous...

A month into his new role, the top dog at Nokia Interactive Advertising talks about where things are going for the company and mobile marketing.

IGA adds "Guitar Hero World Tour" to its PS3 in-game ad network; Hachette makes a number of its publications mobile through Quattro.

The beauty brands extends its social media focus to its Breast Cancer Awareness effort.