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Thursday, October 02, 2008 ( change date )
Americans Expect Companies to Have Social-Media Presence
An overwhelming majority (93 percent) of online Americans say companies should have a social-media presence, and 85 percent believe these companies also should be interacting with consumers through...
Marketingvox Thursday, October 02, 2008DM Profitability Growth Despite Revenue Decline
Direct-marketing business performance in the second quarter declined overall from the year-earlier quarter, despite growth in profitability, according to the Q2 Quarterly Business Review (QBR) issued...
Marketingvox Thursday, October 02, 2008Traffic to Trading Sites Up 30%, Economy-Related Blog Discussion Skyrockets
Though the number of people accessing the internet over the past seven weeks has remained stable, traffic to online brokerage sites during the week ended Sept. 21 increased 30 percent, accompanied by...
Marketingvox Thursday, October 02, 2008Drug Brandjackers Spend Millions on Search, Cybersquatting at All-Time High
Online brandjackers are increasingly abusing top-ranked pharmaceutical brands, putting deal-seeking consumers at risk of buying questionable prescription drugs on illegal online pharmacies and...
Marketingvox Thursday, October 02, 2008Zoho Marketplace Passes App Devs 100% of the Profit
Zoho has released an online marketplace for business applications.
In the style of iPhone's App Store or Android's App market, developers that use Zoho's Creator tool to build apps can list their...
Marketingvox Thursday, October 02, 2008Execs & Accounts: R/GA, Platform-A, Gawker
R/GA boosts focus on analytics; Platform-A recruits former Virgin Mobile executive; Gawker Media joins the Quattro Wireless mobile ad network.
ClickZ Thursday, October 02, 2008National Brands Wrestle with Local Online Advertising Pitfalls
Big brands are engaged in local marketing, but can't settle on approach.
ClickZ Thursday, October 02, 2008To Win Searchers Back, MSFT Pins Hopes on 'SearchPerks'
Microsoft rolled out another incentives-based program to stimulate use of its Live Search engine.
Under the game show-style slogan "Search a lot, earn a lot!", Microsoft promises to reward users...
Marketingvox Thursday, October 02, 2008Netflix Adds 2,500 Titles from Starz
Anyone with access to Netflix's online streaming service can effectively increase their movie library by over 2,500 movies, about one thousand of which are available now.
Movies from Starz...
Marketingvox Thursday, October 02, 2008Industry Embraces Opt-In for ISP Behavioral Targeting
Fearing blunt legislation, the industry moves towards aligning behind a single standard for deep packet inspection.
ClickZ Thursday, October 02, 20081 2

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