Advertising news and advertising widget

Two-thirds (65 percent) of CMOs and marketing execs say their ad budgets will decrease because of the troubled economy, but more of their money will go toward digital/interactive marketing than...

More than one in three holiday shoppers - or 62.3 million adult consumers - report they begin holiday shopping before Thanksgiving, according to (pdf) new data from Mediamark Research & Intelligence...

Two-thirds (66 percent) of adults in Columbus, Ohio are avid sports fans, making the city the #1 sports town in America, according to (pdf) a recent analysis from Scarborough Sports...

While 71 percent of adults age 50-70 expect to have less sex as they age because of decreased desire and physical ability, the common perception that older men have more sex-related problems is...

Tina Fey's portrayals of Alaskan Gov. Sarah Palin on Saturday Night Live have been seen more on the web than on TV, according to a survey by Solutions Research Group. The survey shows 51 percent of...

Nielsen Business Media may decide to combine the news desks for Adweek, Brandweek and Mediaweek magazines, part of a company wide editorial restructuring. The company plans to explore a new "content...

Ubisoft asks people to submit creations online; best of the bunch will appear in November title.

Spotzer appoints Gordon Henry to head up North American operations; Brand New World hires a new creative director, and InterClick joins NAI.

August Web ads from the Democratic National Committee were part of broader efforts by the organization and Barack Obama’s campaign.

Online video-sharing and social networking are playing a growing role in the American electoral climate. Sites across the web are using entertainment, data and engagement techniques to encourage...