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Monday, October 06, 2008 ( change date )
Private-Sector Workers Want Employers to Help the Poor
Nearly three-quarters of American employees think their companies should help extremely poor people around the world if they have the resources, according to (pdf) a survey conducted by Harris...
Marketingvox Monday, October 06, 2008Companies Struggle to Attract, Serve Millennial Generation
Companies struggle with how to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit...
Marketingvox Monday, October 06, 2008People More Likely to Fib via Email, Study Finds
Any doubts you might harbor that your co-worker was less than honest in his/her last email might be justified by the findings of two studies about email's "trust factor."
Professors at Rutgers,...
Marketingvox Monday, October 06, 2008Worried About Privacy, 25% Use Fakes ID to View Sites
Most Americans are concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer...
Marketingvox Monday, October 06, 2008Advertisers Frustrated by Local Targeting Tactics, Metrics
National advertisers have a significant interest in doing more local online advertising, but are missing opportunities because they remain confused about the best tactics, traffic sources and...
Marketingvox Monday, October 06, 2008Faux Citizen Journalist Report Gives Apple Stock a Tumble
A false report from a "citizen journalist" about Steve Jobs' health sparked concern from investors, driving Apple's stock down three percent in a full day - hitting a 17-month low of $94.65.
The...
Marketingvox Monday, October 06, 2008Neolane Deploys Campaigns from One Silo to Multiple Media
Enterprise marketing software firm Neolane has launched Cross-Channel Marketing Optimization, which enables marketers to create, manage and execute campaigns across multiple platforms.
Marketers are...
Marketingvox Monday, October 06, 2008National Federation of the Blind Prompts Apple to Improve iTunes
With the ink still drying on its $6 million class action lawsuit settlement with Target, the National Federation of the Blind (NFB) is forging an agreement with another major online retailer: Apple....
Marketingvox Monday, October 06, 2008BIAfn Snaps Up Kelsey Group
BIA Financial Network (BIAfn) purchased The Kelsey Group, a Princeton-based research and analysis provider that focuses on Yellow Pages, local search, small business marketing and local media.
In...
Marketingvox Monday, October 06, 2008Execs & Accounts: Phonevalley, Greater Than One
Phonevalley opens offices in Singapore, China, and India; Greater Than One appoints a Director of Greater Good for its pro bono program.
ClickZ Monday, October 06, 20081 2

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