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Monday, October 06, 2008 ( change date )
Turning a garbage problem into a green solution
Submitted by SHNS on Fri, 10/03/2008 - 15:02. The greenhouse gases rising from decomposing garbage in a landfill on a North Carolina mountaintop may help heat a new greenhouse for college students studying ...
topix.net Monday, October 06, 2008Google, Yahoo Put Ad Deal On Hold
Google and Yahoo have agreed to put their search advertising deal on hold while Justice Department regulators continue their antitrust review of the controversial partnership."The companies have agreed to a brief delay in implementing this agreement to continue our ongoing discussions with the (U.S.) Department of Justice," Yahoo said in a statement. "We have had discussions with regulators and look forward to responding to their questions about this agreement."Google also issued a statement on the delay.read more
WebProNews Monday, October 06, 2008Interview with the $15 Million Blogger
Friday, we reported on Bankaholic, a blog written by Johns Wu, being sold for $15 million to BankRate.read more
WebProNews Monday, October 06, 2008Ask.com Upgrade to Add Improved Relevance, Speed
Ask.com plans to upgrade its search engine on Monday with several enhancements that it considers significant and that it believes could give its popularity a boost in a market dominated by Google .
topix.net Monday, October 06, 2008Conservatives Attack Google for Opposing Gay Marriage Ban
Posted by Amanda Terkel at 2:34 AM on October 3, 2008. Randy Thomasson of the right-wing group Campaign for Children and Families has called for a boycott of Google for its opposition to Prop 8. Randy Thomasson ...
topix.net Monday, October 06, 2008A Case Study of SEM Campaign Failure and Client Refunds
by Stoney deGeyter
I ran into a couple of unique situations a few months that really challenged me. Both had to do with unsatisfied customers demanding that we give them money back. Each situation was different and therefore handled differently with a different result. In one case, money was returned, in another it wasn't.
Each situation caused me to look deeply at what was right and wrong, what was deserved and what wasn't, and what were we contractually obligated to provide vs. what was smart business. The lessons I learned from both of these situations can provide valuable lessons to both SEOs and small business owners looking to hire an SEO for their website.
Case Study #1: Plug the hole the leaks, not the hole that's filling the bucket!
We had been running a PPC campaign for an auto parts company which, by all measures, was one of our most successful campaigns. Everything in terms of click through rates, cost per click and--the number we love the most--cost per conversion
Searchengineguide.com Monday, October 06, 2008SMX East: The iPhone's Effect On Search
Google, Yahoo, Microsoft, and AOL are all at very different stages of corporate life, and often don't focus on the same things. All of the companies have expressed an interest in the mobile market, however, and so as marketers consider matching this, a session at SMX East was called "Search and the iPhone."read more
WebProNews Monday, October 06, 2008eBay Cuts Staff, Buys Bill Me Later
eBay said today it is purchasing U.S. based online payments business Bill Me Later for approximately $820 million in cash and $125 million in outstanding options.The company is also buying Denmark based online classified site dba.dk and vehicles site bilbasen.dk for $390 million in cash.read more
WebProNews Monday, October 06, 2008SMX East: Search And Branding
In the session "Search and Branding", Noah Elkin, VP of Corporate Strategy, Steak spoke about why brands matter in search.Coverage of the SMX East conference will continue at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)read more
WebProNews Monday, October 06, 2008Matt Cutts, Hitwise Check In On Google Chrome
Like its metallic namesake, Google's browser named Chrome attracted a lot of attention at first, then seemed to lose its shine and fall out of favor. Still, Hitwise found a surprising side effect of Chrome's introduction, and Matt Cutts believes that it's solid in most fundamental senses.read more
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