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Cause-related marketing can increase sales as much as 74 percent in certain consumer-goods categories, and consumers spend twice as long looking at cause-related ads than generic corporate ones,...

The number of unique visitors to online sports destinations from work increased 26 percent over last year, growing from 33.4 million in August 2007 to 42.3 million August 2008, according to figures...

Although websites of newspapers are typically more developed than those of radio and television and have greater value, local radio and TV station sites are poised to achieve rapid growth - and...

In light of the current credit crunch, more British adults are choosing to haggle over the price of goods such as cars and televisions, though many are still not prepared to negotiate over financial...

Electronic Arts (EA) plans to sell dynamic in-game ad space in "Sims 3," which comes out in February 2009. Ads will appear as movie theater posters and billboards in the virtual world Sims...

Yesterday Ask.com rolled out the 11th version of its search engine, which it claims is 30 percent faster than the previous version. The search engine now indexes content from a broader pool of...

Service trolls the Web on behalf of advertisers to detect typo-squatting.

Move is billed as a way for BIA Financial Network to offer enhanced analysis of local advertising, both online and offline.

Clownfish will be rolled into digital network Isobar, reflecting Aegis's "vision of the emerging marketing model."

MySpace lures Valeh Vakili from Yahoo; Tidal TV selects Toy New York for online TV service; Q Interactive promotes pair.