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Monday, October 13, 2008 ( change date )
Execs & Accounts UK & EU: .FOX Networks, Playboy, AdLink
Nott to Leave .FOX; Woot! Gets Playboy Action; AdLink Loses Managing Director
ClickZ Monday, October 13, 2008Media Anthropologist: The Third Act's Stephanie Sarofian
A glimpse into the working life of Stephanie Sarofian, managing director of Digitas-owned The Third Act.
ClickZ Monday, October 13, 2008MySpace MyAds Goes Beta, Courts Small Biz
Today marks the beta launch of MySpace MyAds, which enables fledgling businesses to create, target and track the performance of their ads on its social network.
MyAds is accessible via...
Marketingvox Monday, October 13, 2008U.K. Ad Budgets Slashed, Online Clings by Its Fingernails
In the past three months, U.K. advertising budgets have been cut more drastically than at any other point in the past nine years, according to a new report.
ClickZ Monday, October 13, 2008MySpace Launches MyAds: 'HyperTargeting' for Small Biz
MyAds product appears timed to coincide with launch of MySpace Music.
ClickZ Monday, October 13, 200868% of Americans Have Library Cards; Online Library Offerings Rise
The US's public libraries are dramatically increasing new-media offerings and have signed up an all-time high number of cardholders, but online services are - in many cases - still not enough to meet...
Marketingvox Monday, October 13, 2008Amazon, Rhapsody Captivate DigiMusic Market; iTunes Still Tops
Despite Amazon.com Music's phenomenal showing in its first year and Rhapsody's gains in part due to expanded advertising and partnerships, iTunes remains the best fee-based digital music destination...
Marketingvox Monday, October 13, 2008Star Trek - and CBS - Find Home on YouTube
In efforts to improve its perception as a hotbed for amateur or pirated content, YouTube won a license to run full-length TV shows from CBS Corp.'s archive.
Shows include flashback favorites Star...
Marketingvox Monday, October 13, 2008Junk Food Ad Spend Down, but Moving Across UK Media
Junk food ads have been appearing less on British television, thanks to an April 2007 ban on ads that mislead nutritional value, encourage excessive food/beverage consumption, or otherise promote an...
Marketingvox Monday, October 13, 2008With Long-Form Video Rollout, YouTube Comes Around to In-Stream Ads
CBS is exclusive seller of TV-like ads in shows like "Beverly Hills 90210" and "MacGyver." More deals to come.
ClickZ Monday, October 13, 2008
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