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Advertiser and agency interest in viral video is growing quickly, and 70% of ad-agency and media-buying executives plan to increase budgets for viral video marketing in 2009, according to a study...

Nearly half of US online adults (45%) plan to spend less money on gifts this holiday season than last because of the state of the economy, and one in five plan to spend significantly less, according...

Prices of list rentals are declining across the board and - for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata's Fall 2008 List Price Index,...

Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing...

Kenshoo names Geoff Shenk managing director in North America; HealthCentral hires Peter Horn as chief revenue officer.

NBC Local Media will offer fewer ad placements per page and more customized opportunities in association with its new city sites.

Google is collaborating with Click Forensics to clamp down on search ad click fraud. Click Forensic's FACTr (Fully Automated Click Tracking Reconciliation) service generates click-quality reports...

Nearly two-thirds (64.5%) of Americans plan to celebrate Halloween this year and will spend an average of $66.54, according to the National Retail Federation's Halloween Consumer Intentions and...

Earlier this week, Xbox Live gamer Dragunov765 posted photos of ads for Sen. Barack Obama - which purportedly appeared in a game called Burnout Paradise - in a gaming forum called Rooster...

Ad Networks and Analytics: Attentio, an online conversation "monitoring" company, is launching "Brand Maps" in November. The service, which will appear in the Attentio Brand Dashboard, plots tracked...