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Mithras Capital, an investment fund that, poor thing, owns 1.9 million shares of Yahoo, which amounts to a fractional percentage in the company, has suggested that Microsoft buy the joint for $22 a share, these days something like a 60% premium to its bombed-out stock price, then sell off Yahoo's Asian and non-search interests, cut costs by $3 billion and get $2.8 billion in tax benefits. read more

Google will announce its third quarter financial results on Thursday, and in the meantime, the company seems to be looking for revenue under every rock. The latest concept to get explored involves putting paid search results on YouTube.read more

U.S. search marketing spend showed healthy growth in the third quarter of 2008, up almost 27 percent compared with the third quarter of 2007 according to a new study from SearchIgnite.Spend from existing search marketing advertisers is up year-over-year in Q3 across all engines by 26.9 percent in the U.S., a small increase from the year-over-year growth seen in Q3 2007 over Q3 2006. Quarter-over-quarter spend growth was also strong and consistent with Q2 vs. Q3 2007.read more

Google and Yahoo! are in the middle of trying to convince the federal government (namely the Justice Department) that their search advertising deal is not an antitrust issue. This has been going on for months as they've tried to convince the entire world of the same. read more

by Stoney deGeyter This is part 4 of a 12 part series on keyword research. This series will guide you through four distinct phase of the keyword research process, providing you step by step guidelines to help you gather, sort and organize your keywords into an effective marketing campaign. Yesterday I discussed three steps in finding core terms: looking through your website, brainstorming, and then scouring your competitors' websites. These three steps can give you a wealth of information and you'll uncover some very important core terms. If you missed yesterday's post, that quickie recap above doesn't do it justice so be sure to go back and read. Today I'll finish up with the steps in core term research before concluding phase one of our keyword research process tomorrow. Step 4: Use keyword research tools Site owners often begin the research process by first going to the available tools. There are numerous keyword research tools available and it really doesn't matter which

Searching online is better than reading books for increasing the brainpower of middle-aged and older adults, new research indicates.A University of California Los Angles team of scientists found searching on the internet stimulates parts of the brain that control decision-making and complex reasoning.The findings come from a study of 24 volunteers aged 55 to 76 who were asked to either search online or read while their brains were scanned using magnetic resonance imaging (MRI).read more

Two occupations that for sure won’t be experiencing unemployment troubles during the financial crisis: politician and lawyer. Politicians will be busy pointing fingers and looking clueless while lawyers will be bracing for a boon in litigation stemming from the collapse of the subprime mortgage market. A survey of 360 in-house counsel in the UK and US show small businesses and major corporations alike are preparing for a busy lawsuit season expected to affect pretty much every sector. read more

Google is reportedly blocking use of it's Chrome browser (among other applications like Google Talk and Gmail Notifier) in some countries with which the United States has economic sanctions and export controls with. "We are unable to permit the download of Google Chrome in Cuba, Syria, North Korea, Iran, and Sudan," says a Google Spokesperson. read more

by Jennifer Laycock Anyone who has ever spent time on a link building campaign knows how much work it is to create content, build a pitch list and contact people to see about getting the link. Nonetheless, links are essential currency in the land of search engine optimization. I'm willing to bet if you had a chance to pick up links without much more than a friendly email you'd jump on it, right? Matt Cutts points out that very chance in a post today on his blog. In "Free links to your site," Matt talks about a new feature that's been added to Google's Webmaster Central. According to Matt, the new feature "lets you see who is linking to your 404 pages." Why would that matter? Matt explains: The simple reason is that if someone is linking to a non-existent page on your site, it can be a bad experience for users (not to mention that you might not be getting credit for that link with search engines unless you're doing extra work). Some of the easiest links you'll ever get are when

Saturday Night Live producer Lorne Michaels and NBC are working on a Web-video site dedicated to the iconic sketch show. The site would allow fans to download individual sketches, clips, and even dress rehearsal skits that never aired. read more