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Wednesday, October 15, 2008 ( change date )
Men Value Internet over TV, but Sex Trumps Internet
More than two-thirds of men age 18-34 say they cannot live without the internet vs. television, but 74% would rather have sex than surf the web, according to (pdf) a study from Break Media, conducted...
Marketingvox Wednesday, October 15, 2008Most-Visited Pharma Brand Site in Q2 - Purplepill.com
Purplepill.com, AstraZeneca's website for heartburn treatment Nexium, generated the most site traffic among pharmaceutical brand websites in Q2, with more than a million unique visitors, up 55% from...
Marketingvox Wednesday, October 15, 2008South Korea Leads in Broadband Connectivity, Delaware Top in US
South Korea again tops the list of countries with the greatest levels of high broadband (greater than 5 Mbps) connectivity in Q2, while Delaware leads US states, according to the latest "State of the...
Marketingvox Wednesday, October 15, 2008Consumers Reward Cause-Supporting Companies
Despite lean economic times, 78% of US consumers think companies should either maintain or increase their level of financial support for causes and nonprofit organizations, according to research...
Marketingvox Wednesday, October 15, 2008Where Digital Ad Budgets Are Vulnerable
The chief strategy officer of Avenue A | Razorfish explains why digital advertising will get pinched sooner, rather than later.
ClickZ Wednesday, October 15, 2008TargetSpot Buys Ronning Lipset, Creating Huge Radio Ad Network
Combined firm plans expansion into mobile audio ads by end of year.
ClickZ Wednesday, October 15, 2008Ad Network Display Prices Continue to Fall
Average prices for display ads dipped below $0.30 in Q3, according to PubMatic.
ClickZ Wednesday, October 15, 2008Yahoo Lures Google Users with New Campaign
National ad push includes eight weeks of online and radio ads.
ClickZ Wednesday, October 15, 2008Execs & Accounts: G2 Worldwide, Javelin Direct
Javelin Direct hires Anne DeLorenzo; G2 Worldwide promotes head of digital arm to CEO.
ClickZ Wednesday, October 15, 2008Federated Media Unveils Social Media Measurement Tools
The ad network is launching a new suite of tools to help brands measure ad campaigns across social media.
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