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Friday, October 17, 2008 ( change date )
Google Q3: Economy is Frightful, Profits Still Delightful
The rate of user clicks on Google ads went up 18% in Q3, boosting search ad revenue and overall income to $5.54 billion - a 31% increase over Q3 last year.
After issuing commissions to ad partners,...
Marketingvox Friday, October 17, 20081 in 5 Households Ill-Prepared Digital TV; Houston's Worst-Off
Some 9.6 million US TV households are still not ready for the February 2009 transition to all-digital broadcasting, and would be unable to receive TV programming if the switch occurred today,...
Marketingvox Friday, October 17, 2008Virtual Worlds Made Safer - For Merchants
PayByCash launched PaxGuard, which reduces fraud-related expenses and lost revenue for merchants within games and virtual worlds.
PayByCash, the leading payment system for virtual environments, has...
Marketingvox Friday, October 17, 2008Execs & Accounts: AdBrite, MEC Interaction, Undertone
AdBrite lays off 40 percent; MEC promotes as Schanzer heads to Undertone; Glam gets Recht; Heavy hires
ClickZ Friday, October 17, 2008Year-Old Digital Studio DECA Signs YouTube Smash 'Smosh'
Boing Boing TV partner has learned a few lessons in its search for ad-friendly, focused programming.
ClickZ Friday, October 17, 2008Big Marketers Struggle as Paid Search Grows
Spending on paid search advertising remains on a growth trajectory and will reach more than $26.8 billion by 2009, but the largest companies are having the most trouble managing their campaigns,...
Marketingvox Friday, October 17, 2008Most B2B Tech Companies Don't Use RSS Feeds
Some 70% of B2B technology marketers are missing valuable opportunities to directly influence sales decision makers by not incorporating Really Simple Syndication (RSS) into their company's online...
Marketingvox Friday, October 17, 2008TargetSpot Snaps up Ronning Lipset Radio
TargetSpot purchased online streaming ad rep firm Ronning Lipset Radio - a move that will form the largest audio advertising network - and streamline the buying of online radio spots, the companies...
Marketingvox Friday, October 17, 2008Food, Retail Lead Q3's Magazine Ad Revenue Gains
Total magazine rate-card-reported advertising revenue through the first three quarters of 2008 closed at $18,452,988,859, posting a 5% decline against the previous year, according to data from...
Marketingvox Friday, October 17, 2008Headup: Friendly Behavioral Marketing at Browser Level
SemantiNet launched Headup, a Firefox plugin that may succeed where larger, more ambitious behavioral targeting efforts have failed.
Behavioral targeting - the process of targeting the most relevant...
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