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Monday, October 20, 2008 ( change date )
Wayne Wang Premieres Full-Length Film on YouTube
For what may be the first time ever, an established filmmaker has bypassed an official theater premiere - and put his work directly on the internet.
Last Friday, director Wayne Wang's The Princess...
Marketingvox Monday, October 20, 2008Yahoo Search Integrates Citysearch, Zagat, Yelp, LinkedIn
Through a partnership with SearchMonkey, Yahoo Search now features local directory listings from Citysearch, Zagat, Yelp and LinkedIn - in addition to Yahoo Local.
SearchMonkey was designed to...
Marketingvox Monday, October 20, 2008Yahoo Adds Granularity to Local Search Ads
Enhancements come as Department of Justice seeks proof of Yahoo's intent to be a contender in search advertising.
ClickZ Monday, October 20, 2008Google Lifts Gambling Ad Restrictions in the U.K.
The search firm said its decision to allow gambling ads in the U.K. was not prompted by a need for more ad reveunue during the economic downturn.
ClickZ Monday, October 20, 2008Local Candidates Went Beyond Fundraising in Summer Web Ads
This summer, when local campaigns were getting underway, candidates for Senate on down to County Property Appraiser used Web ads to familiarize citizens with their names and stances on the issues.
ClickZ Monday, October 20, 2008Online Text Ads Most Clicked, Only the Young Like Video
Despite buzz surrounding fancy and expensive video ads, only 11% of consumers are likely to click on them, compared with 25% that would likely click on simple text ads, and 20% that would click on...
Marketingvox Monday, October 20, 2008'Power Moms' More Likely to Dispense Advice Online
US mothers between ages 25 and 54 are nearly twice as likely as average web users to provide frequent advice about parenting/family, non-food household products and beauty/cosmetics, according to...
Marketingvox Monday, October 20, 2008Most Mobile Phone Buyers are Influenced by Web WOM
Nearly 61% of US consumers who recently bought a mobile or wireless phone were influenced by online product reviews and user comments, while 30% of purchasers were similarly influenced by blogs,...
Marketingvox Monday, October 20, 2008'Brash' Men Get Glam Shout-Out
In time for its fourth-year anniversary, womens network Glam Media launched Brash.com, a site targeted exclusively to men.
Axe, H&M and HP served as launch advertisers. Content/video partners include...
Marketingvox Monday, October 20, 2008Regional Magazines Dominate, News Titles Down
Regionals once again outnumber any other category of magazines and have more than 1,126 titles in 2008, according to the latest edition of The National Directory of Magazines, writes...
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