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In this third article in a series on driving traffic, Dr. Wilson describes and evaluates other advertising approaches: e-mail newsletter or ezine advertising, solo e-mails, comparison shopping engines or bots, affiliate programs, ad agencies, and ad networks.

Scott Brinker explains some landing page features that can sometimes double the conversion rate of standard landing pages. Features include: multi-page landing experiences, conversion pathways, use of flash and video on landing pages, and micro-forums on thank you pages where questions can be asked.