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A subset of affluent women dubbed "Marketing Multipliers" spends twice as much as other affluent women on consumer electronics and fashion, and uses dramatically more online and offline word-of-mouth...

Marketers shouldn't assume that the medium consumers use to relay information to each other is also the best means to advertise to them. This was the conclusion made by Ball State University's...

Though 70% of US employees think that the global financial crisis will have a negative impact on the company they work for, only 54% said they had heard anything from management about what effect it...

Candy and costume accessories are more expensive this Halloween than last, with costume hair-coloring products showing a dramatic 126% increase over the same period in 2007 and chocolate candy up 4%,...

The National Republican Senatorial Committee takes aim online at Minnesota Senate hopeful Al Franken, and other candidates in several tight Senate races.

Moxie Media hires one and promotes two; Perez Hilton goes mobile with Crisp; Goodmail names VP of channel sales.

The analytics upgrade, which comes two weeks after Yahoo releases its free tool, offers integration with AdSense.

Election-themed video is part of organization's Divided We Fail effort.

As of yesterday, Google Analytics now includes API, visualization and AdSense integration features; as well as custom reporting, motion charts, site overlay, "advanced" segmentation, keyword/campaign...

Mahalo, the human-powered search site founded by serial entrepreneur Jason Calacanis, lowered the headcount on its 20-25 member editorial staff. According to Calacanis, 10% of full-time staff was...