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A handful of New York City buses sport digital ads that can be programmed to target different neighborhoods, among other criteria, reports MediaBuyerPlanner. CBS says the ads resemble TV commercials...

Nurun creates a new position in its Montreal office; Karen Scott joins Stack Media in digital marketing role; Panache and PointRoll partner.

The ClickZ Flashback widget surfaces the ClickZ's News, Stats and Features archives, and draws connections to the news of the day.

Nielsen's audience measurement meter technology has the Media Rating Council's stamp of approval. But that's only the beginning.

JetBlue Airways has migrated from Terminal 6 to Terminal 5 at New York-Based JFK Airport. Unlike the much-older Terminal 6, Terminal 5 features a 20-lane security checkpoint, a children's play area,...

Twitter.com, Tagged.com and Ning racked up 343%, 330% and 251% in year-over-year audience growth, respectively - making them the fastest-growing US online social networking sites in September,...

Political blogs and news sites are experiencing explosive growth this fall because of heightened interest in the US elections. Visitors to such sites are more likely to be older, wealthier and male,...

There is such a thing as too much fear and disgust, even when it comes to anti-smoking ads, according to findings from a University of Missouri study. Anti-smoking PSAs traditionally featured...

The majority (85%) of the US population turned to the printed Yellow Pages in the last year. Awareness remains strong, with 78% of consumers contacting an average of two businesses after using a...

Nielsen Online has made a positive step toward winning accreditation from the Media Rating Council (MRC). Last year, in response to myriad complaints from web publishers, the Interactive Advertising...