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Tuesday, October 28, 2008 ( change date )
Videogamers More Influential Consumers than Non-Gamers
Americans who play video games are more likely than non-gamers to influence their friends' attitudes about pop culture and new technology purchases and are more social than commonly thought,...
Marketingvox Tuesday, October 28, 2008Gamer News Site Avoids Game-Shilling Advertisers
A video game website purports to change the face of gaming
journalism by refusing to display flashy advertisements from game publishers.
Having raised $8.25 million from JP Morgan's Constellation...
Marketingvox Tuesday, October 28, 2008Online Ad Spend up 21% in UK; Could Overtake TV by '09
Internet ad spending in the UK grew to £1,682.5 million in the first half of 2008, a 21% year-over-year increase, according to the latest figures from the internet Advertising Bureau (IAB-UK) in...
Marketingvox Tuesday, October 28, 2008Busy Families Use 'Net, Cell Phones to Stay Connected
US family members use the internet and cell phones to coordinate their busy schedules and stay connected, interacting remotely and sharing online experiences in their 'on-the-go' lives, according to...
Marketingvox Tuesday, October 28, 2008AOL Passes Video Responsibilities to Brightcove
Today AOL shall announce plans to pass its video content management responsibilities to Brightcove. Until now, the company managed video internally.
Brightcove inherits complete access to AOL's...
Marketingvox Tuesday, October 28, 2008Clearspring Takes Top Spot Among Widget Networks
Widget syndicator Clearspring Technologies is now the top widget network, bumping one-time leader Gigya, according to comScore's Widget Metrix.
In September, Clearspring served 254 million unique...
Marketingvox Tuesday, October 28, 2008DVR Ownership Has Limited Effect on Live TV Viewing
More than one-quarter (27%) of TV households in the US have at least one digital video recorder (DVR), and 30% of those have more than one, but most people still watch recorded programs when nothing...
Marketingvox Tuesday, October 28, 2008Industry Buzz & Snippets: 10/28/08
Ad Networks and Analytics:
Say hello to Caring.com, an ad network targeted to Baby Boomers - particularly those caring for aging parents.
Over 300 online ad networks have saturated the tubes in the...
Marketingvox Tuesday, October 28, 2008Publicis Looks to Digital to Weather Financial Storm
Digital revenues, poised to comprise 25 percent of the firm's total revenues by 2010, are softening the blow.
ClickZ Tuesday, October 28, 2008Christian Science Monitor' Kills Daily, Launches Weekly
The Christian Science Monitor will no longer publish a daily newspaper.
The paper made the announcement yesterday, giving the news a positive spin by positioning itself as "the first newspaper with a...
Marketingvox Tuesday, October 28, 20081 2

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