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In this final article in a 4-part series, Dr. Wilson recommends developing an e-mail newsletter of value to get subscribers and to conserve the expense of SEO and advertising. He explains the type of content, how to get visitors to sign up and tips for generating content and publishing regularly.

In this video interview Ross Dunn focuses on reputation enhancement -- people coming to trust you, not merely finding you online. He explains how to improve your reputation using social media participation, articles, blogs, videos, e-mail newsletters, and press releases.

In this video interview, Scott Brinker of IonInteractive.com explains how 2-step landing pages can be used to segment click-throughs from generic keywords to boost conversion rates 2- or 3-fold.

Multicultural marketing (MCM) continues to grow as a strategic platform for driving brand and business performance, but marketers feel stymied by a lack of funding, lukewarm executive support and...

An overwhelming majority (89%) of all kids age 6-11 in the US spend at least some time doing online activities and - though few basic social activities have changed much over the years - they have...

Last week select Black Friday websites received "leaked" Wal-Mart ads regarding what deals will be available at the big-box after Thanksgiving. But less than two weeks before the shopper's holiday,...

Microblogging service Twitter may be brewing a pay-to-Tweet model for businesses using it to promote wares or connect with consumers. Twitter enables users to publish "microblogs" of up to 140...

With what The Guardian called "an ultra-modern echo of Franklin D. Roosevelt's regular folksy radio broadcasts," President Elect Barack Obama has launched a weekly address to the nation - via...

The growing popularity of interactive tools like wikis, blogs and social networks gives customers the ability to engage with firms as never before, and global marketers must put users at the center...