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Ad Networks and Analytics: Contextual analysis and content matching firm Inform Technologies laid off 20 employees. 59% of its employee base, or 29 employees, will be retained. Agencies and...

The long-rumored TiVo-Netflix partnership is now set in stone: Netflix's 12,000+ streaming films will be available to TiVo HD (XL) and Series 2 customers starting in December. The companies are...

Nearly half of marketers at financial services firms say digital initiatives will be integral to their marketing within two years, but their lack of experimentation, low digital budgets and...

Australia's federal government plans to implement a mandatory national internet "filter" in order to block illegal material. The news follows an announcement from major global internet technology...

The US digital out-of-home (OOH) media industry - which includes video ad networks, digital billboards and ambient ad platforms - is on pace to grow 11.2%, to $2.43 billion in 2008 and now comprises...

Liberal Democratic voters in the US are engaging in far more political activism than other partisan groups and are more strongly connected to the upcoming election than are conservative Republicans...

With "Extended Web" service, measurement giant also unveils a GRP equivalency metric and the ability to size up reach for "publisher ad packages."

Cites privacy concerns but doesn't rule out data-driven advertising.

Best practices documents and a video ad serving template target "operational inefficiencies" in online ad ecosystem.

The Interactive Advertising Bureau (IAB) has published five guidelines to encourage growth and efficiency in online advertising. E-Business Interactive Standards, currently in beta, is an XML-based...