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Randy Newman once sang about building an all-American amusement park in Australia. Now, Google seems to be bringing this idea a touch closer to reality as there's word that a major Australian brand will wave a white flag in the search and mapping markets.read more

MySpace and Viacom's MTV Networks have partnered with online video advertising firm Auditude to allow users to post copyright video online in exchange for advertising from the source.read more

Today's search engine marketing news and opinion: Canaries in the SEM Coal Mine; Regulators to Prevent Google from Bailing Out Yahoo?; We Are What We Search; and more.

Auntie, as the BBC is sometimes known, has been shoved back. In what may or may not be a sign of the apocalypse, comScore reports that Facebook passed the BBC's network of sites in terms of UK traffic.According to a statement, "Facebook.com broke into the top 5 most visited properties in the U.K. for the first time in its history in September, reaching 18.4 million visitors." This puts it behind just eBay, Yahoo, Microsoft, and Google. The poor BBC came in sixth place with 18.2 million unique visitors.read more

Nearly 31 percent of in-home internet activity takes place while the user is watching television, which indicates there is a large amount of simultaneous Internet and television usage, according to a new report from Nielsen's TV/Internet Convergence Panel.read more

by Stoney deGeyter This is part 11 of a 12 part series on keyword research. This series will guide you through four distinct phase of the keyword research process, providing you step by step guidelines to help you gather, sort and organize your keywords into an effective marketing campaign. Phase IV: Organizing Keywords for Success Making SEO Successful Organizing your keywords into an effective marketing strategy is the most important of the four phases of keyword research outlined in this document. While most often SEOs and keyword researchers focus on the research phases, organizing your keyword properly can truly help you create a vastly more successful optimization and marketing campaign. Let's use the analogy of building an engine to help us understand the value in this final step in the process. Phase I of the process is all about understanding what type of engine you're working with. You're analyzing the various aspects of the engine to get a better understanding o

The Yahoo-Google negotiations with the US government are reportedly over. The Justice Department has supposedly had enough. The companies were told last Thursday to have their final proposal on how to structure their controversial revenue-sharing pact to prevent the DOJ from taking them to court in this week, preferably by tomorrow, according to The Deal. Supposedly the would-be partners collapsed under pressure and are considering shorting their proposed 10-year axis to as little as a year and may have to limit the amount of searching they could cooperate on.read more

Jerry Yang's most recent pep talk must be wearing off. There's word that two more Yahoo execs will be quitting his company this week, and neither of them is supposed to be the kind of person who would have been hit by layoffs, anyway.read more

Amazon.com announced Monday an initiative to reduce the amount of packaging materials some of its products are shipped in with the idea to make them easier for customers to open and to be better for the environment.read more

Google has kicked off a series of videos for AdSense tips at the Inside AdSense blog. This is an effort to help publishers get the most out of their AdSense accounts. After all, the better publishers make out from the program, the better the program will continue to perform for Google right?read more