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The internet population isn't big in Japan -- or the U.S. and elsewhere.

Finding problems with your landing pages is the first step to optimizing them for higher conversion rates. In the second part of a 2 part series, Tim Ash explains how expert usability reviews, focus groups, eye-tracking studies, customer service reps, surveys, forums, and blogs can help you to spot problems.

Public relations expert Sally Falkow explains how to discover the 'story' in your business. Once that story is understood and honed, it can become the business' Unique Sales Proposition (USP) on the homepage, can be expanded in the About Us page, and exampled in the Projects section.

After a year and a half of navigating choppy waters, Yahoo co-founder Jerry Yang is vacating his position as CEO. Yang shall reprise the role he held before ex-CEO Terry Semel was benched in June...

With what The Guardian called "an ultra-modern echo of Franklin D. Roosevelt's regular folksy radio broadcasts," President Elect Barack Obama has launched a weekly address to the nation - via...

Last week select Black Friday websites received "leaked" Wal-Mart ads regarding what deals will be available at the big-box after Thanksgiving. But less than two weeks before the shopper's holiday,...

Multicultural marketing (MCM) continues to grow as a strategic platform for driving brand and business performance, but marketers feel stymied by a lack of funding, lukewarm executive support and...

In terms of ad revenue in '09, one-year-old Hulu might give YouTube a run for its money, MediaBuyerPlanner reports. Unlike the older video site, Hulu streams primarily professional content, including...

Microblogging service Twitter may be brewing a pay-to-Tweet model for businesses using it to promote wares or connect with consumers. Twitter enables users to publish "microblogs" of up to 140...

The growing popularity of interactive tools like wikis, blogs and social networks gives customers the ability to engage with firms as never before, and global marketers must put users at the center...