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Six percent decline may give fodder to those arguing Web advertising is headed for a recession.

Speakers at ad:tech NY weigh in on the influence of digital marketing in the 2008 elections.

MTV implements alternative measurement service across its online properties and ad networks.

Razorshish makes changes in its Seattle office; Starcom names a new mobile director; Linden Labs hires an agency for a redesign.

By now, the final count between Barack Obama and John McCain is well known. Yesterday, however, it remained a tricky game of guesswork among the news media and political pundits. On the web, tech...

Before ballots were counted yesterday, Sen. Barack Obama led race for President across social network by nearly all measures, according to social computing expert and Forrester Research analyst...

Google has made two major changes to the AdWords algorithm to improve the quality of the calculation and render it "fairer." The changes were outlined last week in a brief blog post: Quality score...

A total of 6.5 million Americans - many of them younger males who watch amateur and music videos - tuned into mobile video in August, according to data released by comScore, MarketingCharts...

Placing disciplined focus on three key business-to-consumer marketing initiatives and executing them properly helps top brands achieve "category killing" performance and can make a difference in...

A rapid rise in the rate of US smartphone adoption is driving a corresponding increase in local mobile search activity, according to the latest wave of the "Mobile market View," consumer study of US...