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Chief marketing officers are given the unenviable, almost contradictory, task of catching marketing lightning in a bottle on a consistent basis. The problem is that turbulent economic conditions, like the ones we've experience recently, have historically stymied marketing innovation and forced CMOs to focus their budget on "tried-and-true" tactics rather than experimental ones.

CNN reporter Jessica Yellin has probably heard a lot of compliments during her career, which has included stints at ABC and MSNBC. But I'm guessing anchor Wolf Blitzer's closing comment to her following her live report from Chicago early Tuesday evening was a new one for her.

Enterprise organizations often think of customer service as an unavoidable fact of business, a necessary expense. Rethink customer service, however, and it can become a strategic weapon that fosters growth and competitive advantage. Some common steps can turn customer service into a strategic weapon that can be especially valuable during difficult economic periods.

Spending a couple million dollars doesn't guarantee commercial success.

All the major studios are on board. Is Apple's iTunes store in trouble?

U.S. campaign is making a dent in offshore operations and folding more than a few hands of online Texas Holdem.

Last month at BlogWorld Expo '08, I was interviewed by Abby Johnson of WebProNews.com on the importance of blog metrics. This was following my panel discussion on hiring professional...

Time is of the essence, hence the fascination with which broadband users hold its speed.

How closely will competitors follow in this latest digital home pursuit?

EBay insider Ina Steiner explains why eBayers are scrambling to optimize their listings with limited information about Best Match criteria and historic sales data — less than ideal conditions as we head into the holiday shopping season.