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by Beth Harte Have you decided to take your blog to the next level by including video? Hooray! Video logs (vlogs) can help communicate in a lot of different ways and they also add a "real" voice to your blog posts (and yes, I mean that literally and figuratively). Vlogs are great and easy to do. And the wonderful thing about engaging in social media as a company is that it allows you to bring the human element into your communications. Employees, customers, prospects etc. want to see the "real" you (there's that word again!), they don't want to watch a corporate video that looks manufactured. So, don't worry about spending thousands of dollars on equipment or a vendor to produce vlogs for you. There's no reason to break the bank when you can produce great vlogs yourself with a minimal investment. So go ahead and grab a handheld camera (there are lot's of cameras under $500 to choose from) and let the wheels start turning. To help you out, here's just a quick list of ways to use

It looks like Google isn't going to simultaneously lose its CEO and gain a powerful friend in Washington. Eric Schmidt has said in no uncertain terms that he won't become America's first CTO.read more

LinkedIn wasn't always one of the social networks known for having all the bells and whistles. In fact, only until recently, it didn't have an applications platform, an ad network, or other features that make sites like Facebook and MySpace so popular. read more

YouTube is set to announce today that it has reached an agreement with MGM to show full-length television shows and films from the studio.MGM says it will post old episodes of its "American Gladiators" program to YouTube on one channel.MGM will also post full-length action films like "Bulletproof Monk" and "The Magnificent Seven" along with clips from popular movies like "Legally Blonde." The content will be free to watch and ad supported.read more

Some interesting data from the Association of National Advertisers (ANA) has been released. The data comes from 1,200 attendees of the ANA's "Master of Marketing" conference, which was held last month in Orlando. These attendees were polled via handheld electronic device about a variety of topics related to marketing, budgets, and future plans. Branding Through Social Networksread more

It seems like human nature to root for a guy who pulls off the perfect heist—heck, who didn’t love Oceans 11, Bandits, or the Italian Job? Maybe the Craigslist Bandit spent too much time planning his bank robbery and not enough time watching all the creative ways Hollywood cops get DNA evidence. A little CSI goes a long way, and Anthony Curcio would have known not to leave his tobacco-spittoon out where the cops could get it. Yeah, tobacco-spittoon, which sort of drains the bradpittian glamour right out, doesn’t it? read more

There's nothing quite like watching a TV show only to have the bottom quarter of your screen - and some significant image - covered up with an ad for another program. Keystream is attempting to attack the issue of online video ads in a more intelligent way with its new SmartAd platform.read more

Facebook has lifted its restrictions on applications that contain content that promote or reference the sale of alcoholic beverages.The company says it will use its Demographic Restriction feature to manage the way alcoholic content appears to its users. Facebook's restriction technology is based on a combination of what information a user has entered and verified on the site along with IP targeting by location.read more

MySpace has often been maligned due to certain users' garish profiles. Now, although no one's outlawed the use of glitter and bad music, the social network seems to have made an all-around smart move by introducing Profile 2.0.read more

by Mike Moran Image via Wikipedia Someone recently asked me how he knows whether to use shopping cart software or a full-blown content management system for a Web site. Does it depend on how large your site is? Does it depend on what kind of content you have? And, most importantly, which one is better for search marketing? These are good questions, so they deserve good answers. You need to start with a definition of a content management system. A content management system, or CMS (as those of us in the know call it), is a way of separating the words and other content you use on each page from its layout and appearance. You might be familiar with the idea of a style sheet (or Cascading Style Sheet--CSS) that separates from your HTML the appearance of your site. Your CSS defines that a heading should be bold, in navy blue sans serif type that is 16 points tall. A content management system takes things one step further, by allowing you to enter your content with the CMS itself supp