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Tuesday, November 11, 2008 ( change date )
Event Marketing Firm Acquires Juxt Interactive
Detroit-based agency George P. Johnson builds multi-platform chops.
ClickZ Tuesday, November 11, 2008Mars Robot Tweets, Reaps Online 'Cewebrity'
Move over, @therealbritney: in the world of cewebrity (web-based fame), a robot's star is rising.
Real-life celebrity Britney Spears - who's just joined Twitter as "therealbritney" - is a relative...
Marketingvox Tuesday, November 11, 2008Brand-Association Study: Obama Linked to BMW, McCain to Ford
Barack Obama is more associated with brands BMW, Target, Google and Samuel Adams, while John McCain brings to mind Ford, Wal-Mart , AOL and Budweiser, according to the 2008 Presidential ImagePower...
Marketingvox Tuesday, November 11, 2008No More Naughty, Craigslist Promises
craigslist has agreed to crack down on listings by prostitutes and businesses peddling "erotic services" (e.g., massage, boudoir photo services).
The discussion began earlier in the year, when the...
Marketingvox Tuesday, November 11, 2008Surprise, Surprise: Mobile Gamers Prefer iPhone
Apple's iPhone handset is preferred by 10.7% of users of Greystripe's ad-supported mobile gamers
network. Downloadable games "21 Pro Blackjack," "Cookie Bonus Solitaire" and "Origami Daisy" are the...
Marketingvox Tuesday, November 11, 2008BeatMyPrice Brings Lowest 'Net Rates to Reticent Shoppers
Stateless Systems, the developers of online coupon site RetailMeNot, launched BeatMyPrice.com.
The premise is simple: users enter the item they want to buy, the URL where they saw the item for sale,...
Marketingvox Tuesday, November 11, 2008Mom Bloggers More Likely to Be SocNet Addicts
Mothers who read and contribute to blogs are more active online, more receptive to online marketing and more likely to be involved in social networking than the rest of their US mothering peers,...
Marketingvox Tuesday, November 11, 2008Execs & Accounts: Lyris, AdMeld, Initiative
Lyris expands marketing team with two new hires; AdMeld names former FIM exec to top spot; Amy Auerbach joins Initiative.
ClickZ Tuesday, November 11, 2008New Solution From Dapper Assembles Ad Creative on the Fly
System allows advertisers to create display ads from content on their own Web sites in a manner similar to Yahoo Smart Ads.
ClickZ Tuesday, November 11, 2008Industry Buzz & Snippets: 11/11/08
Ad Networks and Analytics:
Dapper launched MashupAds, a means to build customizable display ads on the fly.
Terra launched EZTargetMedia, a Latin audience-oriented ad network for the US and Latin...
Marketingvox Tuesday, November 11, 20081 2

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