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Online shoppers trade bank-issued credit and debit cards for these alternative payment methods.

In a down economy, here are some tips to maximize your marketing: (1) focus on existing customers, (2) start an e-mail newsletter, (3) outsource judiciously, (4) hang on to a modest ad budget, (5) re-examine your value proposition, and (6) send virtual holiday greetings.

Facebook and Twitter have shuttered "several weeks of serious talks" in which Facebook tried buying the microblogging service for $500 million worth of its own stock. The news was broken by Kara...

Google has released updates to AdWords Display Ad Builder, which went live in October. Preview mode lets users see how various customizations affect the final size of an ad. Sizes can now be viewed...

Online consumers intend to spend less in stores during this holiday season than last, but slightly more online - where they expect free shipping and deals not available in stores, according to The...

Ad network Collective Media is debuting a performance-based online ad network. Using Collective Media's audience targeting and optimization services, the Directive Network weds flexible pricing...

The US presidential election, Halloween and approaching holiday season were the most significant drivers of internet traffic for October 2008, according to comScore's monthly analysis of US consumer...

Marketers at industrial companies spent a greater portion of their budget online in 2008 than last year. And despite the economic downturn, 38% expect to spend a larger amount this year on marketing...

Adults in the US who use the text-messaging feature on their cell phone are 49% more likely than the average American to be between age 18-24, 14% more likely to be Hispanic and 24% more likely to be...

Sellers on eBay don't always spell brand names correctly, making goods harder to find for those searching with a correctly spelled keyword, writes The New York Times (via Retailer...