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Wednesday, November 12, 2008 ( change date )
Ad Planner Exits Private Beta
Google Ad Planner, a free tool that pairs relevant websites to advertisers hunting for a media buy, just exited invite-only beta.
The service has been in private testing since June.
Anyone with a...
Marketingvox Wednesday, November 12, 2008Casey Jones Exits VP-Global Marketing at Dell
After two years in office, Dell's Casey Jones is resigning from his position as VP-Global Marketing. The position was officially opened last week, but Jones shall remain as advisor to ongoing...
Marketingvox Wednesday, November 12, 2008Marketers Still Face Steep Web 2.0 Learning Curve
The majority of marketing executives are still in the early, experimental phases of using and measuring social media. 80% have not yet fully integrated the core elements of Web 2.0 into their...
Marketingvox Wednesday, November 12, 2008Consumers See Recession for Long Haul
Most (86%) US consumers believe the country is in a recession and more than half (54%) think the current economic conditions will last longer than 12 months, according to a the Nielsen Online Global...
Marketingvox Wednesday, November 12, 2008Holiday 2008 Sales to Fall 5%
Planned holiday spend for 2008 is, on average, $775 - down 5% from last year, according to a Brand Keys, Inc. national survey of 16,000 consumers in the nine US Census regions, reports Retailer...
Marketingvox Wednesday, November 12, 2008Google Uses Search to Forecast Regional Flu Outbreaks
The "collective intelligence" of the web might be used to spot more than just tech trends: It could help healthcare centers prepare for flu outbreaks in certain parts of the country.
Over the web,...
Marketingvox Wednesday, November 12, 2008Execs & Accounts: Atmosphere BBDO, Levi's, Brightcove
Atmosphere BBDO does work for AT&T; Levi's runs a campaign on Glam Media's women's sites; Condé Nast uses Brightcove for its online video.
ClickZ Wednesday, November 12, 2008NPR Grabs NYTimes.com Vet, Signals Digital Focus
Current SVP and GM of NYTimes.com Vivian Schiller is in for a decidedly less advertiser-driven environment in her new role with National Public Radio.
ClickZ Wednesday, November 12, 2008NebuAd, ISP Partners Targeted in Class Action Suit
Behavioral ad vendor and 26 internet service providers are listed as defendants.
ClickZ Wednesday, November 12, 2008Survey: Youth Are Willing Companions to Online Advertisers
Synovate and Microsoft find 18- to 20-year-olds embrace online branding.
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